Learn How SIMPLE
Digital Patterns Really Are!

Sign Up to Receive
The Ultimate Guide to Digital Sewing Patterns eBook + a FREE Skirt Pattern!

Sewing Blog 101: How to Set Up and Grow a Successful Blog


At a glance

  • Learn how to set up a new blog, including which platform to use and how to position t o your readers.
  • Get tips on blog structure, posting, search engine optimization and photography.
  • Learn how to grow your community of followers and track your progress.


Have you considered setting up a blog, or do you have a small blog that you’d like to grow, but aren’t sure where to start? Are you confused by all the different options, and wonder if it’s actually possible to be part of the thriving sewing blogosphere? This power session will help you get started, and is full of specific examples to inspire and guide you to becoming a successful sewing blogger.

The webinar will cover a variety of topics, starting with creating your blog including choosing the right platform, the best template, and developing your positioning and what you stand for. Then, the fun starts! We’ll cover posting, from style to scheduling, basic SEO optimization, and photography. There will be lots of tips on how to grow your readership, from social media to group challenges and which other sites to post on, and a section on using analytics tools to track your progress and make improvements.

What you’ll learn:

  • The pros and cons of different blogging platforms, and how to get a domain name and hosting
  • How to think about positioning your blog – and brand!
  • Tips for how to lay out your blog and keep people reading through your site.
  • Posting advice and strategy for topics, scheduling, search engine optimization, and getting readers to comment
  • How to improve the quality of your photography without expensive equipment
  • Ways to grow your readership from social media to cross posting
  • An introduction to analytics tools

Who Should Attend:

  • Sewists looking to start up a sewing blog for the first time
  • Current bloggers who want to re-position, improve or grow their blog

Difficulty Level:

  • This web seminar is for beginners to advanced sewers looking to sew with lingerie patterns, notions, and fabrics.

About the Instructor:

Jenny Rushmore is a British plus size sewist, living in Boston, MA, who blogs at Cashmerette (www.cashmerette.com) and at the Curvy Sewing Collective (www.curvysewingcollective.com), which she co-founded. Jenny started sewing and blogging in 2010, and has since become totally obsessed! As a curvy woman, sewing has been central to Jenny’s journey to body acceptance, and she’s passionate about sharing that with others through her two blogs. She is currently working on several exciting projects aimed at plus size sewists!

This is a recording of a previously presented, powerpoint-style live-streamed web seminar.

BurdaStyle does not offer any refunds for web seminar recordings. All sales are final. Please contact answers@burdastyle.com if you have any questions about the content of the recording.