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During the last few years the fashion crowd turned their heads more and more to Scandinavia, especially to cities like Copenhagen and Stockholm. Not only because of the huge impact global brands like H&M have. Scandi street style is all over blogs, Pinterest and Instagram… We get inspired by bloggers and fashionistas from Sweden, Denmark and Norway who wear affordable yet stylish brands like Monki, &otherstories, Weekday and COS or the more upmarket brands like Filippa K or famous Acne Studios.

Images via Nordicstylemag, Stockholm Streetstyle and The Impression

But what makes the Scandinavian style so unique? It is minimalist, the looks are down to earth, it includes some “grungy” pieces which add some rebellious flair and it is just far, far away from any artificial Hollywood glitz and glamour. Scandinavian style simply does not follow many of those fashion rules which have been dictated during a long time. Let’s get inspired and ask ourselves….

Why always wear skinny jeans?


What we see in Stockholm’s and Copenhagen’s streets are diverse outfits with a pair of jeans: mom jeans, cropped jeans, two tone jeans, destroyed jeans – you name it! After a long time the fashion world gets rid of that ongoing skinny jeans trend!

Do we need to show off our curves?


At the moment Scandinavian street stylers do not feel the need to show their curves as dictated by celebrities like the Kardashians. Oversize clothes and layer-looks are so cool and casual. If they do not want to be drowned in fabric or just look too relaxed, they add funky highheels or some flatform sandals.

Why not wear the long version?

During the cold months (which are very long in Scandinavia anyway) we could hardly see anyone without his or her long sleek coat. In combination with trendy sneakers (still-on-trend Stan Smiths or never-out-of-trend Converse) and flare trousers, the Scandi Look is perfect.

Why not go for monochrome all-over?

Scandinavia is all about natural hair styling and very little make up. Keeping it fresh is key. The only “tool” used when going out is a dark red or plum lipstick. Dominant colors for fashion on the other hand are nudes, white and black which are not interrupted by any pattern only by black and white stripy shirts here and there.

Why not combine dress and sweater?

Warm, comfortable, cute: The sweater-skirt or sweater-dress combination could be seen all winter long in Scandinavia and the trend probably won’t stop – eventually this is the perfect outfit for days in early spring which start chilly and become pretty warm during midday. The trick to make it fashionable: the skirt has to be flowy and silky whereas the sweater has to be chunky and of good quality. Grab you favorite sneakers, sunglasses and look like a Scandinavian fashion blogger!

Which of these Scandi Styles is your favorite?


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    Apr 3, 2017, 02.50 PMby iron-on

    Some of these styles are okay. But I’m kind of over this trend of ill fitting clothing that is not flattering and looks frumpy…

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    Apr 2, 2017, 09.59 AMby hello Itsme

    Nice styles, esp like the popping colors:)

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    Apr 1, 2017, 05.45 AMby Loretta Clark

    Love these looks! Lots of inspiration here. Fave look is the girl in the black beanie with the long coat and pants. Love the cocoon-y shape of the coat. Whole look = Stylish and comfortable.

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