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BERNINA USA is looking far and wide for three US-based Brand Ambassadors to experience and help spread the word for their new BERNINA 3 Series machine, so BurdaStyle has partnered with BERNINA on a competition to help find the best candidates for the job! But have no fear, this contest is international! BERNINA still wants to show some love to our community outside the US, so we made this a two-part competition.

We want you to Show Us, Don’t Tell Us: How do you express your love for sewing?

Create a 30 second video showing us how do you express your love for sewing, but…you have to get your point across without speaking! Use only visual communication (written language is okay) to tell us how you express your love for sewing and you could take home a sweet cash prize or if you’re US-based, you could end up as the new BERNINA Brand Ambassador for 2011 and bring home a BERNINA 3 Series machine!

Your video doesn’t have to be silent film. Background music can be fun, just no speaking! We really want you to step out of the box and get those creative juices flowing with this competition!

Watch our announcement video above, done in the Show Us, Don’t Tell Us style!

How to Enter:
1. Create a short video, 30 seconds or less, that answers the question: How do you express your love for sewing? Remember to Show Us, Don’t Tell Us! The BERNINA logo shown below must be creatively displayed in your video in some way, shape or form.

(click on image to download in high resolution)

2. Upload your video to YouTube. The name of your video must include the phrase, “BERNINA Presents The Show Us, Don’t Tell Us Brand Ambassador Competition.” Your video description must include your BurdaStyle member name along with a link to your profile, and country of residence.

3. Respond to our announcement video with your video! Judges will only be watching videos posted in response to our announcement on YouTube. Click here for YouTube’s instructions on this step. This step is very important because we won’t see your video if you do not post it as a response to ours!

4. Send an email to submissions@BurdaStyle.com with a link to your video, links to your personal sewing/crafting blog and all social media pages (i.e. twitter, facebook, etc.), and in a quick paragraph answer the following question: What makes you the perfect BERNINA Brand Ambassador? BERNINA feels like this person should have a passion for sewing, be incredibly involved in online networks and actively maintain a fresh and fun blog.

The deadline for submissions is March 29th, at 11:59PM EST.


BERNINA will be naming 3 US residents (living in the United States) as their 2011 Brand Ambassadors! Each Brand Ambassador will receive a BERNINA 3 Series machine on loan for one year (with the potential for renewal)! BERNINA Brand Ambassadors will be asked to help spread the word on the new 3 Series machine in the following ways:

A monthly post (at least 12 total) via your own personal blog about how your BERNINA experience is coming along, including but not limited to: What you think of using the 3 Series machine? What cool features have you discovered on the 3 Series? A new project posted to your personal blog and BurdaStyle studio showcasing the versatility of projects you’ve made with your BERNINA 3 Series. Have fun with pictures and videos showcasing you and your BERNINA.

On top of that, BurdaStyle will be naming 5 finalists eligible to win cash prizes! All BurdaStyle members are eligible to win the cash prizes!

First Place – $200US
Second Place – $100US
Third Place – $50US

On Tuesday, April 5th, BurdaStyle will introduce the five finalists on our blog, via five separate consecutive blog posts. (The chosen BERNINA Brand Ambassadors are eligible for these cash prizes as well!) The entire community has until Monday, April 11th at 10AM EST to vote by Facebook “Likes” on each blog article. So you will need to have a Facebook account to vote! On April 11th, whichever three posts have the most Facebook “Likes” will be the first, second and third place winners!

BurdaStyle will be awarding 3 winners based on a the total number of Facebook “Likes” by April 11th at 10AM EST

Open to all BurdaStyle members. See official rules here.


A little bit more about the BERNINA Brand Ambassador Program:

Every year, BERNINA partners with guest bloggers to help spread the word about their sewing machines and offer fun projects to their blog viewers. BERNINA is dedicated to building wonderful, reciprocal relationships with these bloggers. In fact, most of them have been working with BERNINA for over 3 years! BurdaStyle feels that this opportunity is a great fit for our community and we are excited about opening up this to you!

BERNINA wants to develop relationships with BurdaStyle community members that will last well into the future- not just this year! Not only will the relationship most likely last over multiple years- it will also evolve! This is anything BUT a one-off program, which is why BERNINA is looking for bloggers and sewers who will best be able to represent their love of sewing and to work with them for many years to come.


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    Mar 25, 2011, 03.22 PMby matchymom

    i tried to enter some projects that I was working on and the site will not accept my photo credits. what is up with that? ruth conner

    1 Reply
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      Mar 25, 2011, 06.13 PMby rachelnyc

      Hey matchymom,

      Please report any site issues on our Support page. You will be able to see if anyone else has reported this issue and get a quick response!

      Rachel @ BurdaStyle

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    Mar 24, 2011, 12.17 AMby xxmazenxx

    Anyone else finished and post yet? I guess you can’t see the video Responses thru youtube? I’m excited to see the videos picked for this contest. :D Good Luck to those that entered!

    1 Reply
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      Mar 24, 2011, 09.40 PMby rachelnyc

      Hey xxmazenxx,

      Thanks for helping us troubleshoot! All responses are visible on the YouTube page, congrats on being the first submission!

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    Mar 23, 2011, 10.26 PMby BerninaUSA

    As you guys know, this competition is open to all BurdaStyle fans and everyone can win great prizes!

    The official BERNINA Brand Ambassadors, however, have to live in the US. We know this is disappointing for some. BERNINA is an international company with its global headquarters in Switzerland. But unfortunately, each region and country across the world has its own separate initiatives and programs. As an ambassadors you will be able to build a close relationship with BERNINA USA and the fabulous people at the US BERNINA store in your area, get featured on our blog and in our newsletters to drive sewers to your blog, enjoy lots of sewing perks and free products from our partners, and more. We hope your creative juices are flowing and we can’t wait to see all of your entries next week!

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    Mar 20, 2011, 07.12 PMby Hayibo

    I’m really disappointed that this competition is not open to Canadians …any chance you could open it to those of us who live in North America above the 49th parallel?

    1 Reply
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      Mar 21, 2011, 02.51 PMby rachelnyc

      Hi Hayibo,

      This competition IS open to Canadians! All BurdaStyle members can enter to win cash prizes.

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    Mar 19, 2011, 11.38 AMby pinkpoison74

    I agree that the whole loan thing is pretty silly especially with doing so much work but, I will give it a try :) I better win lol

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    Mar 19, 2011, 05.00 AMby kristin lacuesta

    this is sweet im from Philippines, and i’ll give this a try!! :)

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    Mar 17, 2011, 10.32 AMby gramlisa

    Wow I just went to the Bernina website to check out the sewing machine, I’d leave that in my living room as a showpiece :) but alas I can’t win that prize..but I could use the cash prize to but towards one of my own.

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    Mar 17, 2011, 04.59 AMby susancarroll

    I love Bernina, and I have an Aurora 450, so testing the 3 series won’t be much of an adventure for me. The loan of a machine is not much of a prize. Even if there were only one winner who wins the machine, that would be good. But if the machine is loaned and then the opportunity to purchase it at a big discount if you like it would be good, that could avoid the big taxes for winning things maybe??? To love a machine, to bond with it, I think you would need to know that it was yours. The concept of the contest sound like fun. Come on Bernina, we pay so much more for your product, don’t be cheap with the Burdastyle members!

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    Mar 16, 2011, 02.18 PMby mlssfshn

    I’ve worked as a Brand Ambassador before for Revlon , Nestles, Krupps, and several others for product promotion. Most companies have one or more in every major city with an event or the holidays. Loaner machines are a common practice and I understand their concept. Usually at the end of the loan period the company offers you the loaner for a very discounted rate or for free. Here it sounds like it’s a lot of work for little reward but in accuality it’s a really good deal. You may be thrown by only three reps being offered but I’m sure Bernina has quite a few reps around the world and they saw this as a potential to reach a client that was not on their radar.

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    Mar 15, 2011, 08.37 PMby nyphertiti

    You’ll definitely know the entrants are committed, it’s a lot of steps just to enter this one.

    I will probably opt out just because of the Facebook component. I’m looking forward to seeing what others come up with though~

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    Mar 15, 2011, 03.05 AMby tinybows

    I have so many ideas.

    1 Reply
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      Mar 15, 2011, 11.11 PMby burdastyle

      Yay! We can’t wait to see!

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    Mar 15, 2011, 12.22 AMby burdastyle

    Hey BurdaStylers,

    Thank you for commenting, we always appreciate and love learning from your feedback. With each new competition, we try to keep it fresh by bringing you new concepts that will be engaging and fun with your experience in mind.

    We and BERNINA USA want to let you know we hear you loud and clear and are working together to address your concerns ASAP. Our team is going to get back to you with more details tomorrow!

    Thanks guys for your support. As you know, BurdaStyle is a small and passionate team and we always strive to bring you fun stuff. We heart you all!

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    Mar 15, 2011, 12.09 AMby thecuriouskiwi

    I’m not sure if I’ll get to enter this but it does look like fun…one concern though, we’ve done the whole ‘like’ thing before remember? It ended badly, cheating, tears and tantrums…surely for such a big competition requiring this much effort you have a better way for us to vote??

    2 Replies
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      Mar 15, 2011, 12.30 AMby burdastyle

      Hi kaitui-kiwi,

      Kudos on a good memory! We’ve resolved that voting issue on our photo pages from a few years ago. This time it’s on Facebook, where you can “Like” things only once.

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      Mar 15, 2011, 07.53 AMby thecuriouskiwi

      Good to hear guys, thanks for keeping us up to date :)

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    Mar 15, 2011, 12.07 AMby BerninaUSA

    Hi everyone! Thank you so much for your comments. We have worked with many bloggers in the past and have had great success. We feel that this is a great opportunity to experience our new machine and to share your experience as well! This specific Brand Ambassadors Program is the first of its kind with BurdaStyle and we would love your input. Since it is our first year, we have to start small in some areas, but would love to know how we can make it better. While we can’t make any promises, we appreciate your honest feedback!

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    Mar 14, 2011, 10.54 PMby bronny1

    ARE YOU SERIOUS! all that work just to loan a machine for a year! I am really appalled! such a big company! Its hard enough as it is for young creative people! I write a blog called 365 days of craft http://www.365daysofcraft.com/ I am devoting 2011 to making something new everyday (plus i still work fulltime). When I saw the competition I got really excited, I thought wow I can enter this, I’d be a good ambassador for this company, and then could not believe how ridiculous the prizes were! $200 bucks for first prize and a loan of a sewing machine!!! Obviously alot of people above think the same! Not only putting together a video but also writing 12 blogs!!! (so if you get first prize $200 thats like being paid $16.60 per blog post!!) Bernina shame on you! who put this competition together? obviously someone who does not know how long it takes to hand make a project! Bronwyn

    1 Reply
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      Mar 15, 2011, 12.20 AMby BerninaUSA

      Hi Bronwyn! There are several bloggers on our staff and we all create projects on a regular basis, so we know the hard work and creativity that goes into them! Our hats off to you on your 365daysofcraft.com blog. Now that is commitment and a lot of time and energy! I really love the paisley upcycle project and just posted it on our facebook page: www.facebook.com/yoursewingrepublic

      Thanks for your feedback. We hope to offer more to our ambassadors as we build this new program with BurdaStyle.

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    Mar 14, 2011, 09.27 PMby carottesauvage

    I honestly love the artistic challenge (the way to go) but it involves too much time and creativity to suit Bernina and Facebook promotional interests.

    1 Reply
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      Mar 14, 2011, 09.50 PMby anne-marie-beard

      Agreed – looks like it’s a competition to hire someone to promote their product without compensation. You get to borrow a machine for a year? Come on!

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    Mar 14, 2011, 09.03 PMby nani

    on loan? so the machine is not going to be own by the winner? It sounds funny to me… :/ anyway, I don’t live in the US, so too much work for too little (even though I must admit it can be loads of fun!).

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    Mar 14, 2011, 07.57 PMby William Kutana

    Bernina Series 3 sewing machine on loan for a year? For the effort, not much of a winning prize I’m afraid.

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    Mar 14, 2011, 06.05 PMby distie

    Sounds like fun! I don’t have a sewing blog though, so I’ll be sitting this one out. I’m interested to see what everyone does though!

    1 Reply
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      Mar 15, 2011, 12.35 AMby burdastyle

      Hi distie,

      You don’t have to be a blogger or live in the US to win the cash prizes. We’re looking forward to seeing our members share their creativity in a new way. We hope you participate!

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    Mar 14, 2011, 05.36 PMby Yaba Dice

    And what about the prizes if someone outside the US wins?

    1 Reply
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      Mar 15, 2011, 12.36 AMby burdastyle

      The cash prizes are open to all BurdaStyle members, no matter where you sew!

    • This is a question
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