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This is the era of interactivity

: A truism, yes, but one that is starting to seem more and more true. A shift toward the wiki-modeled, the DIY, and the adaptable, and away from the ready-made ethos of twentieth century modernity, has come to define the public mind since the turn of the new millennium. The interactive attitude was birthed on the internet, natch, and it’s still most obvious there, double-natch. But the internet’s influence is growing: The video for Bjork’s latest single off Volta, for example, was created as part of an in ingenius online contest; would-be directors were given a song clips and several component video bits and pieces to use in making clip – as well as the freedom to do with those bits and pieces whatever they pleased. Denim behemoth Diesel is bringing interactivity to fashion, meanwhile, with its “puzzle shoes.” Due out in September, the puzzle shoes can be worn three ways, depending on how you Velcro them together. For now, the shoes come in black, only, and only for men, theoretically. But these puzzle shoes could be the start of something big in sneaker freakism – the biggest customizing movement since Rev Run took the laces out of his Adidas. Imagine a world where you could buy component parts of sneakers in almost any color, almost any style, and puzzle them together a new way every day… A relative handful of components could generate a hundred different shoes, making the puzzle concept eco-friendly, as well as age of interactivity appropriate. Diesel is on to something, in other words. Here’s hoping they take the big idea just waiting in these sneakers, and run with it.


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