Pressing/Ironing before cutting out
Basically all fabrics should be pressed before being cutting out. Woollen fabrics and stretch fabrics should be pressed/ironed with a damp cloth. If the fabric is folded, unfold it and iron both sides as well as pressing the fold flat. The ironing temperature depends on the component material of the fabric (remember to check the label on the fabric roll when purchasing). Tip: cottons and linens are liable to shrink so, before cutting out, wash such fabrics and even put them in the drier to avoid nasty surprises later.
Professional built-in embroidery
Usually refers to electronic sewing machines with a built-in computer system that allows for programming a wide range of embroidery stitches.