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A type of raised decoration which is applied to the surface of a fabric in which an adhesive is printed on the fabric in a specific pattern, and then finely chopped fibers are applied by means of dusting, air-brushing, or electrostatic charges. The fibers adhere only to the areas where the adhesive has been applied, and the excess fibers are removed by mechanical means.

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Burdastyle

http://burdastyle.com//terms/flocking