Added Dec 27, 2013
The first step is to determine the desired length. If making that determination on yourself there a few ways that can be done. The easiest way is to take a pair of jeans you already know are the correct length and measure the inseam of both legs. Using that measurement, mark each inseam of the pants to be shortened with either a pin, fabric pen or chalk. Measure the distance from the new mark to the current hem. Using that measurement turn up the hem of each leg and pin in place.
Try on the jeans to make sure the hem length is where you want it. Look to be sure the hem on both legs are the same length and that the hem is parallel to the ground all the way around both legs. Make adjustments where necessary - this is a trial and error sort of task. Some people prefer to have the back portion of the jeans a bit longer to accommodate a high heel. If that is the case, make the appropriate adjustment. Once the final length is determined and securely pinned in place, steam press the hem to get a strong and clearly visible crease.
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