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No purchase necessary. Void where prohibited. Some restrictions apply. You need not be present to win.

The Contest: From 1/2/2012 through 3/12/2012 BurdaStyle, Inc. will promote, by means of blog and enewsletter the opportunity to submit entries to win a grand prize as detailed below.

Eligibility: In order to submit entries, Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who have, within the past six months, performed services for BurdaStyle, Inc. or any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the contest or supplying the prize, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are not eligible to enter or play. “Immediate family members” shall mean parents, stepparents, children, stepchildren, siblings, stepsiblings, or spouses. “Household members” shall mean people who share the same residence at least three months in one calendar year.

How to enter:
BurdaStyle members must post one fashion sketch and one mood board detailing their dream rock star fashion look. At least one of each image must be posted within your final project. The project note that the title must include the word “StyleX” in its title.

All contest entries become the property of BurdaStyle, Inc. and will not be returned and may be used by BurdaStyle, Inc. for any purpose and in any media in perpetuity.

1. How to win: All entries, must be received by and be in the hand of Sponsor during the Promotion Period to be eligible for consideration for acceptance. In the event of a dispute as to the identity of the entrant, entry will be deemed submitted by the holder of the email account provided in the entry, and proof of being the authorized account holder may be required and the decision of the Sponsor will be final. All information (name, username and email) must be included to enter and to be eligible to win, and entries not containing a valid email address will be disqualified. Proof of sending an email or postal mail is not considered proof of delivery to or receipt by the Sponsor of such entry. Sponsor is not responsible for late, lost, or misdirected entries that are not received in a timely manner, or are lost due to computer or electronic malfunction or other error, or due to inaccessibility of the Internet or portions thereof. All entries become property of Sponsor and will not be returned to Participant.

1. Privacy: Information provided to enter the Contest will not be sold to third parties. The Sponsor, its affiliates, and companies supplying prizes (or parts thereof) in connection with this Contest may from time to time contact entrants via email concerning the promotion of their products or services and, by participating in the Contest, each entrant consents to receiving such advertisements or other solicitations via email (entrants will have the opportunity to opt-out from receiving such email marketing communications upon the receipt of the first one).

2. Automated Entries Prohibited: No mechanically reproduced, incomplete, forged, software generated or automated multiple entries will be accepted.

3. Submission Selection: Winner will be declared by the Sponsor through either internal jury, voting via members, or randomization depending on specified rules at beginning of the promotion period. All decisions of the Sponsor are final and binding. The winners will be notified by email within five days of their selection. The winner will have seven days from the time email notification was sent to them to accept the prize, which acceptance shall be given by email to answers@BurdaStyle.com. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received or read by a potential winner for any reason. The Sponsor is not responsible and shall not be liable for any late, lost or misdirected notification, or for a winner’s efforts to claim a prize. If for any reason a potential winner cannot be reached despite reasonable efforts by Sponsor, or a prize is not accepted within seven days of the first notification attempt made by Sponsor, or the potential winner is found to be ineligible or not to have complied with these Official Rules, that potential winner will forfeit his or her prize and Sponsor will select a winner from among the remaining eligible entries.

4. Chosen Submissions: Chosen submissions will be awarded the prize as specified in contest description.

5. General Submission Acceptance Conditions:. Prizes are not transferable and not assignable. The winner shall be solely responsible for all taxes and fees or costs associated with the prize, including but not limited to any federal or state or other income tax.

6. Release: Acceptance of a prize constitutes the prizewinner’s permission for Sponsor to use prizewinner’s name for advertising and/or promotional purposes worldwide and in all forms of media in perpetuity without further compensation or authorization. In addition, acceptance of a prize constitutes the prize winner’s permission and consent for BurdaStyle, Inc. to reproduce, publish, distribute, prepare derivative works of, sell, or otherwise use or make commercial use of any designs or patterns submitted by the prize winner in connection with his or her entry into the Contest, which permission and consent shall be irrevocable and subsist in perpetuity, without further compensation or authorization. Entrants agree that Sponsor and its affiliates, and their officers, employees, agents and representatives (collectively, the Sponsoring Entities”), shall not be responsible for any losses, damages or injuries of any kind resulting from participation in the Contest or from entrants’ acceptance or receipt of any prize. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest, to be acting in violation of these Official Rules, or who otherwise takes actions that do or are intended to disrupt or undermine the legitimate operation of the Contest.

7. Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed and construed in accordance with the internal laws of the State of New York without regard to the choice of law provisions thereof.

All entries must be received on or before 2/7/2012 at 11:59 am EST. The selection will be held the week of 2/13/2012. Decision of the judges and BurdaStyle, Inc. is final. The winners will be notified by email and must meet all eligibility requirements.

By entering, each contestant agrees to be bound by the rules. BurdaStyle, Inc. its promotional agents and Contest co-sponsors are not responsible for illegible, lost, delayed or misdirected mail, errors in faxes or shipments, busy phone signals, or incomplete entries.

Prize: Each winning designer will be given the opportunity to create a one-of-a-kind look for an amazing musician featured at SXSW Music! Each winner will be responsible for sourcing the fabric and notions.

Prizes are non-transferable. There may be no cash or other substitutions of prizes by winner. However, BurdaStyle, Inc. reserves the right to substitute similar prizes of equal or greater value in the event the above prize is unavailable for any reason. Individual, parent or legal guardian of winner is solely responsible for all applicable federal, state and local taxes with respect to entire prize.

Winner or Parent or legal guardian of Grand Prize winner must sign an Affidavit of Eligibility, Release and Indemnification Form (“the Form”) that: a) releases, indemnifies and holds harmless BurdaStyle, Inc. its parent, affiliated, subsidiary and successor companies, and its respective officers, directors, employees, agents, and representatives, advertising agencies and promotional sponsors (collectively the “Release”) from and against any and all harm, expense, liability or injury that may be sustained relating to or arising from participation in the Contest or acceptance or use of the prize; and b) authorizes the Releasee to use the winners’ names, likenesses, photographs, voices and biographical data for any purpose, in any media, unless prohibited by law.

Prize will not be released until BurdaStyle, Inc. receives all required documents. Failure of Grand Prize winner to return the Forms within the required timeframe will result in automatic forfeiture of any prizes and all such prizes shall be awarded to an alternate winner. In the event of a prize forfeiture, the winner or parent or legal guardian of the winner forfeiting prize will sign a Prize Forfeit Form and return to BurdaStyle, Inc. within ten (10) days of receiving the Form.

Unforeseen Events: BurdaStyle, Inc. reserves the right to change this Contest at its sole discretion at any time that BurdaStyle, Inc. become aware of any circumstances or occurrence which would materially affect the Contest security or fairness. BurdaStyle, Inc. reserves the right to announce any Contest rules changes over the air, in print or posters. (BurdaStyle, Inc. is not responsible for the inability of the winner to accept the prize for any reason.


23 Posts Sign in to add a post

  • Missing

    Jan 17, 2012, 03.28 AMby Ivana Krejci

    Is this still on? I saw the blog post earlier today and it seems to have disappeared now.

  • 737492d5184dcd1e0ed5127b89b0144c5403ea68_large

    Jan 17, 2012, 02.07 PMby lala86

    Me too I thought for a moment that I was crazy….

    1 Reply
    • David_headshot_large

      Jan 19, 2012, 06.22 PMby mynameisdavid

      Hi lala,

      Yes, this is an international contest.

  • David_headshot_large

    Jan 17, 2012, 02.21 PMby mynameisdavid

    Hi lala and Ivana,

    Yes, the contest is still on. However, we needed confirmation on some of the text in the blog post, and had to postmark it until this was confirmed. It should be back up later today. I’m sorry for the inconvenience, and look forward to seeing both of your submissions in the contest.

    - David @ BurdaStyle

    1 Reply
    • 737492d5184dcd1e0ed5127b89b0144c5403ea68_large

      Jan 17, 2012, 02.25 PMby lala86

      thanks David, In the rules it doesn’t say if it’s an international contest. Being it for BurdaStyle members I shall assume so…?

  • Missing

    Jan 19, 2012, 05.31 PMby GabriElla M

    It doesn’t specify whether it should be for a male or female performer, so does that mean it can be for either gender??

    1 Reply
    • David_headshot_large

      Jan 19, 2012, 06.21 PMby mynameisdavid

      Hi GabriElla,

      Yes, your look can be for either gender. The musicians are still being determined, but there will be both male and female performers present.

  • Logo-1_large

    Jan 19, 2012, 05.54 PMby JCM Collections

    The contest does not specify the guidelines of the design. If it is going to be for performance or for casual wear or day dress ,is for an artist or is for the public. Give more specications of the guidelines please.

    1 Reply
    • David_headshot_large

      Jan 19, 2012, 06.26 PMby mynameisdavid

      Hi Emperor,

      The look is for a musician to wear, and should be created for a performance. The musician may wear the garment after the performance, but that is not determined yet.

  • Stuff_around_the_world_792_featuredeffects_2_large

    Jan 19, 2012, 07.34 PMby ElenaL

    Is 13 considered child?

    1 Reply
    • David_headshot_large

      Jan 19, 2012, 07.41 PMby mynameisdavid

      Hi Elena,

      People 13 years of age and older can participate in the contest, as that is the minimum age to become a member of the site.

  • Missing

    Jan 20, 2012, 01.17 AMby Joel Peach

    “All contest entries become the property of BurdaStyle, Inc. and will not be returned and may be used by BurdaStyle, Inc. for any purpose and in any media in perpetuity.”

    As in, you own rights to the designs? Even the ones that don’t win?

    1 Reply
    • David_headshot_large

      Jan 23, 2012, 09.29 PMby mynameisdavid

      Hi Joel,

      Because each entry falls is uploaded onto our site, they fall under the website’s Terms of Use.

      For further information, please refer to section 8 of our Terms of Use, linked above.

  • Jcbg_large

    Jan 20, 2012, 03.08 AMby jeanclaudecourt

    Are the chosen designers for the event getting the fabrics/shipping expenses of garments paid by the organization??

    3 Replies
    • David_headshot_large

      Jan 23, 2012, 09.19 PMby mynameisdavid

      Hi jeanclaudecourt,

      The winning designer must source and pay for the fabric they use. I am waiting on confirmation for shipping costs, though, and will get back to you as soon as possible.

    • David_headshot_large

      Jan 23, 2012, 11.08 PMby mynameisdavid

      Hi jeanclaudecourt,

      I just received word that the shipping expenses for the winning garments will be paid by the organization.

    • Db412adb9f87205623c72b5e1595cc99b86408e1_large

      Feb 4, 2012, 05.09 PMby kelisabeth

      What about shoes and accessories for the look? Are we expected to purchase those as well?

  • Jcbg_large

    Jan 21, 2012, 11.27 PMby jeanclaudecourt

    I also would like to know if the selected garments for the show will be returned to each designer; or if the organization will keep them all.

    2 Replies
    • David_headshot_large

      Jan 23, 2012, 09.25 PMby mynameisdavid

      I am waiting on confirmation from our partners to see if the winning garments will be returned. I will follow up as soon as I receive an update from them.

    • David_headshot_large

      Jan 23, 2012, 11.08 PMby mynameisdavid

      Hi jeanclaudecourt,

      Yes, the selected garments will be returned to each designer.

  • Carrie_head_shot_large

    Jan 22, 2012, 12.54 AMby Carrie Cochran Cabrera

    Question: The contest rules state the following: BurdaStyle members must post one fashion sketch and one mood board detailing their dream rock star fashion look. At least one of each image must be posted within your final project.

    So that means post at least one file consisting of a sketch and one file consisting of a mood board?. Can you please confirm I found the wording a little confusing?

    1 Reply
    • David_headshot_large

      Jan 23, 2012, 09.26 PMby mynameisdavid

      Hi Carrie,

      Yes, that means that in your project, you will need to upload at two image file. One image file must be an image of your mood board. The other image file must be your completed sketch.

  • Jcbg_large

    Jan 23, 2012, 08.55 PMby jeanclaudecourt

    Another question: What about the sizes of the garments??? It would be useful to know the sizes of each artist involved, so we can design something flattering for each one…

    1 Reply
    • David_headshot_large

      Jan 23, 2012, 09.20 PMby mynameisdavid

      Once we select the winning designs, we will pair them with a musician. The musician and winning designer will then discuss the specific measurements needed, and any other details related to the garment.

  • Jcbg_large

    Jan 23, 2012, 11.39 PMby jeanclaudecourt

    Thank you again for your answers, David! :-)

  • Sxsw_fashion_show_chickclick_photos_large

    Jan 27, 2012, 02.47 AMby robiedodson

    HI David … as an Austinite, I am just about overjoyed by this contest – so exciting! I do not however, have mad sketching skills or know what a mood board is … sorry, lame-o me is a self-taught seamstress and never bothered to learn those two concepts. Do you or anyone out there have any recommendations for a crash course on how to go about doing this by February 7th? I have my outfit all planned out! THANKS!

    2 Replies
    • 20150117_152733_large

      Jan 30, 2012, 04.41 AMby mlssfshn

      Robie, I’ll email you examples from a past project.

    • 20150117_152733_large

      Jan 30, 2012, 05.09 AMby mlssfshn

      I sent to both the emails I have for you you can also see a mood board on the style of the decade project I have here on BurdaStyle.

  • 20150117_152733_large

    Jan 30, 2012, 04.39 AMby mlssfshn

    There are details that are conflicting between the blog post and rules. The blog states the deadline is February 7 1159 and rules say the 8th at 1159. The blog says the winners will be announced Feb 8th and rules the week of the 13th. Which should we follow?

    2 Replies
    • David_headshot_large

      Jan 30, 2012, 01.30 PMby mynameisdavid

      Hi missfshn,

      I apologize for this error. The deadline is February 7th at 11:59 am (EST). The winners will be announced the week of February 13th.

      This information is currently being corrected on both the rules and blog post.

    • 20150117_152733_large

      Jan 30, 2012, 03.17 PMby mlssfshn

      Thanks! Glad to help clarify.

  • Sxsw_fashion_show_chickclick_photos_large

    Feb 5, 2012, 04.57 AMby robiedodson

    Hey David – one more question about this 2-image file thingie … If I simply post my project via the projects section in Burdastyle and I upload both files (the moodboard and the sketch) does this meet the requirements? Sorry, I’m a technological dunce!

    1 Reply
    • David_headshot_large

      Feb 6, 2012, 05.04 PMby mynameisdavid

      Hi Robie,

      Yes, please upload both files. In order to meet the requirement, you must upload both images in one project.

      Please let me know if you need further clarification.

  • Aibeiaiaaabdcn_y3f_sr_wnecildmnhcmrfcghvdg8qkda0otgznzdlytjmntq3zgu2ndlhy2uymgy5nzyznjcyndmyngqyyjuwayody1vd_mm9qpr2obvmbnetmgvw_large

    Feb 6, 2012, 08.57 PMby sodivine


    I tried to post my files a couple of days ago and zip, nothing. Please advise. I’m sure I did something wrong—but the files pretended to load.


  • Missing

    Feb 7, 2012, 07.37 PMby moxica

    Dear David! And how can I submit my entry? Send it to your mail? Or how? Thank you!

    1 Reply
    • David_headshot_large

      Feb 8, 2012, 10.15 PMby mynameisdavid

      Hi Moxica,

      As stated in the contest description, all submissions needed to be uploaded as a project on the site. For more information, please go here.

  • Missing

    Feb 8, 2012, 10.08 PMby rhedfoxx

    Hi I have a question regarding a technicality of the contest. Who can I email about this?

    1 Reply
    • David_headshot_large

      Feb 8, 2012, 10.14 PMby mynameisdavid

      Hi Rhedfoxx,

      Please e-mail Answers[at]BurdaStyle[dot]com.

  • Idyllwild_large

    Feb 8, 2012, 11.15 PMby Erika Valentine Doria

    Hi I thought the entries were closed? Can we keep submitting more than one?

    1 Reply
    • David_headshot_large

      Feb 8, 2012, 11.21 PMby mynameisdavid

      Hi Erika,

      The deadline for submission was technically at 2/7/12 at 11:59 p.m. (EST).

      Unless there are extenuating circumstances, we do not encourage people to submit entries after the deadline.

  • Idyllwild_large

    Feb 8, 2012, 11.28 PMby Erika Valentine Doria

    Thanks David!

  • Missing

    Feb 9, 2012, 03.09 PMby rhedfoxx

    Hi David, thanks for your unusually prompt response to my question.

  • Sxsw_fashion_show_chickclick_photos_large

    Feb 17, 2012, 02.07 AMby robiedodson

    Hey David! I’m just wondering if the contest winners have been announced?

    2 Replies
    • David_headshot_large

      Feb 17, 2012, 05.32 PMby mynameisdavid

      Hi Robie,

      I’m still waiting on the results from Style X. I hope to post them very soon.



    • 20150117_152733_large

      Feb 18, 2012, 01.54 AMby mlssfshn

      Glad to know I’m not the only one wondering what’s up. Thanks for sharing David.

  • David_headshot_large

    Feb 21, 2012, 04.21 PMby mynameisdavid

    Hi Guys,

    Please see the announced winners here: http://www.burdastyle.com/blog/style-x-design-challenge-meet-the-winners

    • This is a question
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