Burda Style For people who sew

Hello friends,

You can take a look at one of the transformable garments we have developed on my company’s blog page. This is the first public sharing of images taken of the garment. Hope you like it.

Note that this is a BurdaStyle success story, since I developed as a seamster and designer in this community from my very first steps! Goes to show where first steps can lead to!

Aug 29, 2011, 02.07 PM by gedwoods

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  Aug 31, 2011, 03.34 AMby gedwoods

  Not only would I appreciate comments or feedback, the images should help situate some of the questions I was posing a while back about doing curved zippers in stretch fabric. This was quite a challenge to get right, even for professional sewers (which I’m not!).
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  Aug 31, 2011, 08.46 AMby ichigogirl

  Gedwoods, it looks really nice! The zippers look like a fancy feature, you can’t tell there might be any trouble with curved zippers at all, great work!

  I’m personally not a fan of colourblocking (just like some don’t like tight clothes, or black, or well, you know, other perfectly normal things), so for me it would work better in all black, or in for ex. midnight blue with black zippers. But that’s just a personal taste. I do think you should show both though (for other tight assed, xcuse my language, architects, designers and the like, me included).

  Another thing, I think you need to explain the function of the garment better. It’s totally flexible between tank-top and dress, right?

  Did you look into the video’s on Youtube with transformable clothes, where the model changes the clothes between different styles, I think that would be a great way of explaining this.

  Or, an easier option: make the pictures into a sequence (from this, to this, to this, to this).

  In all, well done, you’re an inspiration, and good luck with the business!

  1 Reply

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    Aug 31, 2011, 01.20 PMby gedwoods

    Great feedback, Ichigogirl! Just the sort of “informed gut reaction” I’m looking for! The outfit will be available all in black and all in white, those are definitely options, with the same flexibliity to switch skirts and sleeves. Regarding the functionality, I’m still being a little circumspect before the online store is up. But yes, you can switch from a tank top style to a dress.

    With regard to marketing, we are working on some video-style visualizations to help the client understand what the dress does. These are quite costly to produce, however, and we’re still heavily strapped for cash until we get all this “off the ground”!

    The marine blue with black zippers (it works really nicely with white zippers too!) is actually a version we’ve produced as an experiment, but it won’t be part of our first roll-out. We are working on it and other color combos for a later release, probably late 2011 or early 2012.

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  Sep 1, 2011, 06.59 PMby ichigogirl

  Great! Fun to hear you’ve actually already thought of/tried the things I suggest :-)

  Let us know when the webshop is up, I look forward to a visit!
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  Sep 2, 2011, 01.47 PMby bjr99

  Hi Gedwoods,

  This is a great idea! I think it would be ideal for traveling. Clothes that multi task are always great for the suitcase.

  A quick note on the wording of the description of the product. You say " The classic look makes these garment, we think, ideal for many different circumstances…" . Take out the “we think”. It sounds as if you are not sure of the product and it’s abilities.

  Good luck on your venture! I think you have a winner here!!
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  Sep 11, 2011, 03.52 AMby gedwoods

  Thanks for the suggestion about the “we think” – I took it out straight away. My biz coaches are constantly telling me such things, but I haven’t quite internalized the message yet!

  I’ve just posted a new blog on the site that shows photos of the launch and the fashion show itself – this gives some other perspectives on the clothes.
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  Sep 11, 2011, 04.59 PMby bjr99

  Unfortunately when you run your own business you have the joy/misfortune of wearing all the hats. Salesmanship is one of those hats and the one I hate wearing the most! Sadly though, if you don’t present your product in a positive manner then no one else will. Never focus on the negative and if there is a negative you need to spin it so it is a positive.

  Keep up the good work!!!
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  Sep 19, 2011, 08.57 PMby gedwoods

  For more coverage of the g-zip garment line and our August launch event, see our most recent post that features video footage from the launch
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  Sep 21, 2011, 05.21 PMby oonaballoona

  geoffrey, this is just WONDERFUL! i’m in love with the versatility of it! (and i love the dancing at the end:)

  i’m really looking forward to the release… fingers are crossed for color options, though an all white would be stunning too…..

  1 Reply

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    Sep 22, 2011, 11.24 PMby gedwoods

    Hello oona, we are working on color, but our initial launch will be black or white. It’s a real challenge getting ready-to-wear clothes to the marketplace, so one thing at a time! :) Also, getting our color choice right is tricky – what works for one person is not right for the next, so we are trying to find “universal” colors! So far, we have a blue and a red picked out… any suggestions for other colors? And thanks for the feedback!

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  Sep 24, 2011, 05.30 AMby sew4my3

  Hello gedwoods,

  You have really done a great job on design! I find it amazing that in the short time given that you have really got the ball rolling. You have great talent, so keep it up and I will keep watching and wishing you the best.