Yesterday I went to Cosmopolitan magazine’s headquarters for a photo-shoot of the looks I have designed for Caress soap’s fashion forward Fall ad campaign. Daily Silk, Glowing Touch and Evenly Gorgeous are the products I set about bringing to life through fashion and to life they came. There is something so rewarding about seeing your final look on a model, posing for the camera all done up in hair and make-up. I thoroughly enjoyed the collaborative aspect of the shoot as well. To create an ad, or any fashion editorial spread in fact, you need a team of creative individuals to make it happen. There were the 3 models, photographer (he was amazing) and 2 assistants, 3 hair & make-up folks (they work as a team) Caress’ media people, Cosmo’s art director, Cosmo’s PR people who created the partnership with me and Caress, and a handful of Cosmo’s movers & shakers. And the designer/stylist, moi.
In order to produce a good photograph I feel there needs to be some buzz in the room. I’ve been on shoots before where there was no music playing and the models were having a hard time warming up. I found yesterday that the photographer caressed the models with words of praise, which helped them loosen up, while music charged the air. I must say it’s quite difficult to pose for the camera with, like, 15 people in the room watching. I had to pose for my head shot towards the end and I felt shy trying to “look natural” and “smile!” while my face was blown up in 20" screens. Though when it was all done, I certainly was smiling.
The Fall ad campaign will hit magazine stands this September. I will keep you posted;)