I am so thrilled to have screen-printed our last Dahl & Dane True Love Always t-shirt last night! Dahl & Dane was conceived as a fun side-project last September between my boyfriend & myself. Launched with a Daily Candy write-up (thank you Jeralyn Gerba) last September, our customized “I (heart)” organic cotton t-shirts & tote bags took off like dynamite. We’ve been up to our necks in hearts and we were so busy that I didn’t even design an Autumn/Winter collection, sigh, which under normal circumstances would have caused a deep depression in me, but thankfully, making so many t-shirts has opened my eyes to a new market and we’re excited to start our next project of boys & girls separates & accessories adorned with our own prints.
In the meantime, I am partnering with Caress and Cosmopolitan magazine to design 3 looks for an ad campaign and sweepstakes inspired by Caress body washes. The next 2 weeks will be dedicated to sketching out my design concepts which will be followed by a photo shoot of the 3 looks for which I’ll be the stylist. I am inspired by this project because I will be designing outside of my usual “box”, for the idea calls for something slightly outrageous. I found a website called “The Business of Fashion” where this article offers a cohesive explanation of partnerships and their advantages. I highly recommend finding a lawyer to aid young designers in these endeavors, as two large corporations vs. a small design house can spell trouble. But if you can come to agree upon the terms than it can be a great step forward.