Once upon a time, looking like an environmentalist pretty much meant looking like a patchouli-smelling hippie. Not so anymore. The ideals of the environmental community have changed, and though you can still find a few hardcore, hemp-raising, off-the-grid types who preach a back-to-nature gospel, much of the focus now is on integrating sustainable goods and practices into everyday modern life. Hence: biodegradable dish soap that smells like lavender and lemongrass, botanical nail polish, and organic wine, to be drunk in recycled-glass goblets. The lifestyle focus extends to fashion. A new generation of designers is emerging, and they are committed to making eco-conscious dressing the ne plus ultra of cool. As Barneys Fashion Director Julie Gilhart told WWD, announcing the department store’s new Barneys Green initiative: “This isn’t a trend. A trend is something that dies. This is a movement.”



















