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The Ecco Domani Fashion Foundation awards, announced early this month, gave seven lucky designers $25,000 to put toward their Fall 2010 shows. One winner’s looks are pictured above. The collection, states Nepalese designer Prabal Gurung, was inspired by a 1970s bottle of his mother’s YSL perfume. He adored the packaging and tried to incorporate whatever that was that lured him to this attention to detail, into his collection.

Says Prabal about his evolution as a designer: From one season to the next, it’s an evolution, not a revolution. Whatever I do in one season, I can do better, and I want to get to a point where it reaches perfection. The vision gets clearer and clearer every season. But it’s going to be the same idea: beautiful fabrics, lots of draping and tailoring, an old-school way of making clothes done in a modern way. But it’s my first runway show and it’s definitely going to have a little bit of attitude.

What do you think of these looks? What kind of pieces would you design for NOW, in an economic climate such as thus. If you were given $25,000 to design a collection what would you do differently from now, where would you splurge? Would this win allow you to create what you’ve always dreamed of creating?


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    Jan 7, 2010, 06.07 PMby bekaem

    I’m not a fashion professional – I guess 25.000 is a good amount to help get any business going. – The images above are maybe a bit confusing, i looked up some of the 2009 winners (not so straightforward, the website doesn’t really show the winning designs themselves) and interestingly they’re all quite different, one is doing jewelry not clothes. See for instance http://www.cushnieetochs.com/ or http://www.bodkin.us/ or http://www.moniquepean.com/ – I’m sure the others are good too.

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    Jan 7, 2010, 01.22 AMby couturecutie

    I don’t know, I think that a lot of the designs are a bit too similar, but I love all of it!!!!!! I agree that 25,000 would be to much for me, but I could still use it. I don’t think that this is a kind of line that is supposed to say, “the economy just crashed”. I think that it could say though, I am going to a party in a very modern city.

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    Jan 6, 2010, 06.09 PMby mlssfshn

    $25,000 would be way more than enough for me to produce a line, but would be great to receive. I would have to keep myself from making purchases I don’t need. I found the site, thanks to your blog post, and it is as follows http://www.eccodomani.com/fashion-foundation/award/index.asp, you can see all the winners here. It this economic climate you really need to create a line that has classic line and a consumer can wear for several seasons and not look dated.

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    Jan 6, 2010, 08.44 AMby ddss2000

    These designs are not necessarily my style, but I would design more classic style casual wear

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