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Yep, it’s a bra challenge, and it’s for an amazing cause.

We have partnered up with the American Sewing Expo (ASE), the world’s largest sewing consumer show, and Coats & Clark, a world leader in sewing and needlecraft products, and the main sponsor for this event, for a fun challenge that encourages you to use your creativity to help fight cancer.

Grab a new bra and embellish it however you’d like, then send it along to ASE with a $5 entry fee. Your submission will be displayed at the next American Sewing Expo, and your entire fee will be given to the Barbara Ann Karmanos Cancer Institute, a Detroit, Michigan-based hospital designated by the National Cancer Institute as among the very best cancer centers in the United States.

Online voting will be through us, and physical voting will be at the Expo. Once all the votes are tallied, two Grand Prize winners will receive a special edition Janome sewing machine! Additional, amazing prizes will be given to placing entries.

Entries must be received by August 22. For more information, please go here.

We can’t wait to see what you come up with!


  • Epaulaprilb_large

    Sep 11, 2011, 01.38 PMby Dolly10

    So bummed I missed entering! Love this competition & that it supports a great cause! I’ll keep my eye out for the next one :) xo

  • Sushi_party_large

    Aug 3, 2011, 06.25 AMby notdeadredhead

    A similar project (if not the same one) actually was displayed as an art exhibit in a local gallery a while back! I wish I could have gone, but I did get to see a majority of the pieces in the paper. My favorite I saw? It had a looking glass on the front of the bra that you put your eye up to. This revealed a miniture scene on the underside of the bra. The sea shell one was pretty crazy too! X^D

  • Me1_large

    Jul 30, 2011, 11.25 AMby fashionfreek

    Looks like fun.:-)

  • Img_2829_large

    Jul 30, 2011, 02.46 AMby redjul31

    This sounds like an absolute blast & what a fantastic way to support those in need!

  • Profile_large

    Jul 29, 2011, 10.03 PMby distie

    Sounds like fun! And a great cause too!

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