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Below is Part 2 of my interview with Natalie Chanin of Alabama Chanin, a coveted lifestyle brand which focuses on slow design and sustainability. To read the first part of this interview click here

Today you are not only creating beautiful things but helping others through your Artists Outreach program, Architecture for Humanity and The Kitchen Sisters. I know you’ve studied Environmental Design and film, but how does one relay a political message, while being taken seriously, through fashion?

I am not sure that we truly relay a political message (or can), I just know that it is very, very important to do what you love in a way that protects people and planet. I choose to work by example and then hope that my experience can spread and give others hope that they can do what they love. I have often been asked if I am political in one way or another… As we all know, this is a time of great change and I believe in taking small, baby steps towards initiating that change. Is that grassroots politics? Maybe.

Lastly, how hands-on are you in the production process today, I realize you have a talented team of artisans hand-sewing items for Alabama Chanin, do you create all of these concepts alone or do you have a partner?

We have the most amazing team of employees and artisans who are truly the heart and soul of this company. Without these friends and colleagues, none of the work I do would exist. And while I am the designer/owner and do not technically have a partner; our team is the best example of partnership I have ever experienced.

Click here to see the Behind-The-Scenes Slideshow, trust me, it is not worth missing!

You can view Natalie’s book Alabama Stitch Book in our A-Store.


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