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This week, BurdaStyle takes on life, love and mankind. TREND SHOE FLY

One of the hardest things to accept about climate change is that your consumer choices matter. It’s not hard to accept this in theory, but in practice, when you’re ready for a new pair of jeans, say, it can seem like a terrible hardship to just say no. I mention jeans because denim is incredibly destructive to the environment: The way cotton is raised, bad; the dyeing process, bad; the fact that people wash their jeans a lot; bad. There are better jeans you can buy, but you aren’t necessarily going to get the exact cut you were coveting, and manufacturers are still working out the kinks of wash and wear on the truly sustainable pairs. The denim thing haunts me, but what I ran across last month was the need for new sneakers. Nothing too high-tech, just a walking around pair, and believe me – if denim’s bad, trainers are worse. Then, while I was in L.A., I stumbled across the French brand Veja: I took note of the shoes because I liked the look of them, sleek skimmers and high-tops, but I bought them because it was the right thing to do. Working exclusively with small producers in Brazil, Veja uses only organic cotton and natural rubber for the shoes, and employs fair trade principles for their manufacture. Slam dunk.

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