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BurdaStyle is incredibly excited to announce a partnership with Rowenta and Project Runway! On the first episode of this season’s Project Runway, contestants were asked to take an item of clothing from another designer’s wardrobe and refashion it into a brand new garment. We know our BurdaStyle members are just as creative and we’ve decided to give you the chance to show your stuff in our very own Project Runway competition.

So here’s the deal: we want you to take an existing garment from your closet and turn it into something new! Sounds simple enough, but we’re looking for a little bit more than putting new buttons on a jacket. We want you to really dig in and repurpose those old pieces into new functional, wearable garments while still utilizing as much of the original as possible. Don’t forget, ironing gives a more professional look when creating garments so be sure to flatten those seams and smooth out those wrinkles. We all know that Rowenta irons and garment steamers are the tools of choice among many of the fashion industry’s leading creators, so get to work for your chance to win your own!

Guidelines:
1. Be sure to email your full name, username, high quality photos and a link to your project on BurdaStyle to submissions[at]burdastyle[dot]com. You must also send us a short paragraph (under 300 characters including spaces!) explaining what you did and how you used an iron in your project.
2. Take well-lit, high quality images of your garment both before and after, front and back. You must have both images to be considered.
3. All entries must be received by 11:59pm (EST) on September 30, 2010. You have 2 weeks to create and submit your upcycled garment – We know this doesn’t seem like a whole lot of time but hey, the Project Runway contestants only got 4 hours!
4. You can enter more than one garment if you’d like but remember, quality over quantity.
5. This contest is open to US residents 16 and up. For full contest rules please click here

Prizes:
One grand prize winner will receive: An amazing prize package from Rowenta including the DG5030 Pressure Iron and Steamer as well as the IS9100 Precision Valet garment steamer, the Brother 5234 Project Runway Serger, 5 patterns and 5 trimmings from Simplicity’s Project Runway Collection from Simplicity Creative Group. Our 2nd place runner-up will receive US $200 cash prize, and 3rd place will receive US $100 cash prize!

You have shown us over and over again how insanely creative you can be, now is the time to really let it shine. Would that jacket work as a skirt? Can you make that dress into a pair of shorts? We’re looking for you guys to really let your imaginations run wild with this one. And make sure to check out the rest of this season of Project Runway for extra inspiration! We can’t wait to see what you come up with!

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125 Comments

  • 5196510037_0646d0f80e_o_large

    Sep 13, 2010, 07.23 PMby kelepso

    When’s the earliest day you may submit your design? Also, there is a typo. Above you state you must 16 yrs or older, but in the official rules, it states you must be 18 yrs or older. I just thought you should know. I can’t wait to submit me entry. Best of luck to everyone.

    1 Reply
    • Profile_large

      Sep 13, 2010, 08.29 PMby rachelnyc

      Hi, thanks for pointing out that typo! Submissions are open now.

  • Swing_large

    Sep 13, 2010, 07.01 PMby macoskrm

    Do you think the Americans only rule might have anything to do with the power outlet differences? I have no idea, just a thought.

  • Burda_large

    Sep 13, 2010, 07.00 PMby starrbegley

    Thank you, Burda! I am very excited about this. Have been hoping for a long time for a challenge exactly like this. I understand that Burda has little control over sponsored contests. Thank you for making it available to at least some of your members even though I bet you knew you’d take heat for it. I do hope that there will be international contests again in future. For now, THANK YOU. Burdastyle made my day…again!

  • 526e154b1afd847a50daa7af1c056f47b5391707_large

    Sep 13, 2010, 06.37 PMby sunnyb64

    And now for my question—are there any rules regarding using pre-existing patterns as a starting point for the garment, like if I wanted to use one of the patterns from here? Or does it need to be strictly self-drafted/draped?

    1 Reply
    • Profile_large

      Sep 13, 2010, 07.45 PMby rachelnyc

      Hey sunny, thanks for your comments.
      There are no rules regarding patterns. I look forward to seeing your entry!

  • 526e154b1afd847a50daa7af1c056f47b5391707_large

    Sep 13, 2010, 06.36 PMby sunnyb64

    Before everyone gets upset with BurdaStyle about the US only rule—keep in mind that this is a sponsored competition, and it’s likely that the reason they’re keeping this within the States has to do with Rowenta’s ability to ship the prize package. Given the highly international community that exists here, I doubt that BurdaStyle would be discriminating against such a large portion of its members otherwise.

    4 Replies
    • Burda_large

      Sep 13, 2010, 07.02 PMby starrbegley

      Agreed! Thank you for posting this.
      :)

    • Vatten_large

      Sep 14, 2010, 08.32 AMby ichigogirl

      Personally I kind of agree with you, and I do understand that there may be sponsored competitions on here that are open to only part of the community.
      But, I would appreciate it if that was stated already in the “dedicated” and very engaging emails that I’m sent, so that I don’t have to click click click myself to the rules to find out that I’m not allowed to enter about 2/3s of all competitions here.
      It’s like the cry wolf saga, if you cry wolf too often no one will listen, well, if the email stated that it’s a competition for the US-part of the community only, I (and the rest of the world) wouldn’t get excited and then disappointed, instead we’d know at once.
      Ie: room for improvement :-)

    • Meee_and_kelseeey_bmp_large

      Sep 16, 2010, 07.15 AMby Kelsey Edwards

      i disagree, i think there are many people out side of the US that would be happy to pay for all postage if they were to win, e.g. me!! very dissapointing!

    • Missing

      Sep 17, 2010, 12.35 PMby gaviotaroquero

      I can’t understand why Rowenta would have a problem with shipping a package. in the year 2010? Agree with all previous protests, very poor!

  • Missing

    Sep 13, 2010, 06.04 PMby reba

    Very sad it is only the US. I agree with the last commenter. It seems rather select. And to not allow Arizona? What’s with that? I think you have to be a little more nonpartisan when it comes to the internet – it is after all WORLDWIDE!!!

  • Firstroll-3_large

    Sep 13, 2010, 05.51 PMby integerclub

    Like a number of other commenters here, I too am disappointed that this contest is only open to those in the US. This website is used by people from all over the world, and Project Runaway is also available to viewers in many countries, so why is this contest open to only a small number of Burdastyle members? I understand that shipping costs may be rather high if the winner comes from outside the US, but in that case, why send out emails to everyone else, only for them to be disappointed when they find out that they are ineligible?

    1 Reply
    • Profile_large

      Sep 13, 2010, 07.37 PMby rachelnyc

      Thanks for the input.

      We have a lot of fun coming up in our dedicated emails. Don’t unsubscribe just yet!

  • Avatar3_large

    Sep 13, 2010, 05.44 PMby carottesauvage

    Let’s organise a parallel contest with geopolitical world-divisions lurking in the background!!!!!!!!:) :) -being ‘tongue-in’cheeky ’ there-Ah!!!!! I tend to regret the early Burdastyle days when sew alongs were randomly initiated by Niki Shell or other members. Those times are long gone. Sewalongs were not motivated by any competitive goals befitting product placement, but solely by disinterested compulsive creativity…sigh… I am getting slightly disappointed with the site, maybe it is time to think local rather than global :( :(

    1 Reply
    • Img_9194_large

      Sep 15, 2010, 09.07 AMby kihli

      I totally agree with you!! :-(

  • Missing

    Sep 13, 2010, 05.17 PMby abeigh

    You really shouldn’t send “dedicated” emails to people who aren’t even eligible to enter one of your competitions. It’s really unfair and it also seems like you’re rubbing our noses in it.

  • Avatar_large

    Sep 13, 2010, 04.58 PMby elizabeth-of-online-fabric-store

    This sounds like a wonderful contest. I may enter if I have time.

  • Missing

    Sep 13, 2010, 04.53 PMby rlmauton

    “1. Eligibility: Only persons……. who are located in and legal residents of the United States (excluding Arizona) or other jurisdictions/countries in which the contest is legally permissible at the time of entry are eligible to enter.”

    So Arizona residents are ineligible? Why?

    1 Reply
    • Profile_large

      Sep 13, 2010, 07.05 PMby rachelnyc

      Arizona has state laws prohibiting their residents to participate in certain contests.

  • Imag0016_2__large

    Sep 13, 2010, 04.52 PMby countrygurltracy

    I can not believe that this US only! This is the Internet where the whole world is involved with this site and the content and they exclude the majority of its members! As an American I will not participate in this or any other contest that they put on if it is US only! I am really getting disappointed in this site and Burda!

    1 Reply
    • Img_1298_large

      Sep 13, 2010, 06.04 PMby lubynite

      I totally agree…it’s unfair…
      we can’t even try…

  • E3cc6e8d3e2a1c0e4200fe0dfa9e409e13987af7_large

    Sep 13, 2010, 04.44 PMby dillinger

    Aw man! I was so excited for this until I saw it was for US citizens only :( Sad Aussie, sitting at her sewing machine over here!!

  • Cd-cover_finito_large

    Sep 13, 2010, 04.38 PMby lnmrom

    Only for amerricans :O

    Buhu that is really bad i think :( I think this competition seemed so fun and exiting but then i come to the “just for americans” part and it ruined my day..

    3 Replies
    • 4781_1149372264323_1528091102_366206_1069102_s_large

      Sep 13, 2010, 09.45 PMby mayadaughterofsun

      Same with me..

    • Meee_and_kelseeey_bmp_large

      Sep 16, 2010, 07.10 AMby Kelsey Edwards

      i agree! gutted!

    • Missing

      Sep 20, 2010, 05.00 PMby wackyblonde

      I live in America and I cannot join this contest. It is only for residents of the USA.

  • Jagg_large

    Sep 13, 2010, 04.32 PMby lizah

    Oh no, once again a competition only for US members.. I always read about the competition and get so excited, until I get to the end and read that it’s only for US. It sounds like a great competition, I would love one where all of us can participate some time!

    2 Replies
    • Profile_large

      Sep 13, 2010, 07.20 PMby rachelnyc

      Hey Lizah,

      We love competitions and we definitely try to engage as many members as possible. Keep an eye out for more contests! :)

    • Jagg_large

      Sep 13, 2010, 08.02 PMby lizah

      thanks for the answer, rachelnyc! I will definetly do that, can’t wait :)

  • 47644366229d7d288aed37220ae79a86e211b900_large

    Sep 13, 2010, 04.10 PMby ellielaveer

    Wow, that’s really weird. I actually watched Project runway this morning. And then I went out to buy a new rowenta iron – the old one was done for.

    Maybe it’s a sign that I should submit something.

  • Repurposedgirl_googlemail_com_bf266130_large

    Sep 13, 2010, 04.07 PMby courtingladyluck

    US only again. So disappointing. This site is used by so many nationalities, why just US?

  • 65b1224bafc6a8eaaa7e3f5032fed43e263d44e3_large

    Sep 13, 2010, 03.57 PMby lonelyacrobat

    Can it be two coordinating pieces, a skirt & jacket?

    1 Reply
    • Profile_large

      Sep 13, 2010, 07.02 PMby rachelnyc

      Sure, have fun sewing!

    • This is a question
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