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BurdaStyle is incredibly excited to announce a partnership with Rowenta and Project Runway! On the first episode of this season’s Project Runway, contestants were asked to take an item of clothing from another designer’s wardrobe and refashion it into a brand new garment. We know our BurdaStyle members are just as creative and we’ve decided to give you the chance to show your stuff in our very own Project Runway competition.

So here’s the deal: we want you to take an existing garment from your closet and turn it into something new! Sounds simple enough, but we’re looking for a little bit more than putting new buttons on a jacket. We want you to really dig in and repurpose those old pieces into new functional, wearable garments while still utilizing as much of the original as possible. Don’t forget, ironing gives a more professional look when creating garments so be sure to flatten those seams and smooth out those wrinkles. We all know that Rowenta irons and garment steamers are the tools of choice among many of the fashion industry’s leading creators, so get to work for your chance to win your own!

Guidelines:
1. Be sure to email your full name, username, high quality photos and a link to your project on BurdaStyle to submissions[at]burdastyle[dot]com. You must also send us a short paragraph (under 300 characters including spaces!) explaining what you did and how you used an iron in your project.
2. Take well-lit, high quality images of your garment both before and after, front and back. You must have both images to be considered.
3. All entries must be received by 11:59pm (EST) on September 30, 2010. You have 2 weeks to create and submit your upcycled garment – We know this doesn’t seem like a whole lot of time but hey, the Project Runway contestants only got 4 hours!
4. You can enter more than one garment if you’d like but remember, quality over quantity.
5. This contest is open to US residents 16 and up. For full contest rules please click here

Prizes:
One grand prize winner will receive: An amazing prize package from Rowenta including the DG5030 Pressure Iron and Steamer as well as the IS9100 Precision Valet garment steamer, the Brother 5234 Project Runway Serger, 5 patterns and 5 trimmings from Simplicity’s Project Runway Collection from Simplicity Creative Group. Our 2nd place runner-up will receive US $200 cash prize, and 3rd place will receive US $100 cash prize!

You have shown us over and over again how insanely creative you can be, now is the time to really let it shine. Would that jacket work as a skirt? Can you make that dress into a pair of shorts? We’re looking for you guys to really let your imaginations run wild with this one. And make sure to check out the rest of this season of Project Runway for extra inspiration! We can’t wait to see what you come up with!

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125 Comments

  • Missing

    Sep 14, 2010, 06.20 PMby craftinginmycave-1

    For those wondering why a contest excludes outside the U.S. and the U.S. state of Arizona: it’s not because Burda is being exclusive. It has to do with the legalities of running a contest with a prize. There are so many rules and regulations by state and country to run an international contest, that it would take almost a year to try to get through all the legal approvals.

    How do other sites get away with it? They probably are not working with their Legal department to run the contest. Or hoping no one will challenge the process of winner selection.

    This may not be the answer you want to hear, but it’s what a Marketing/Promotions person has to consider in order to protect the company.

    I don’t work for Burda or the website. I am a marketing consultant and have been through this myself.

    1 Reply
    • Vatten_large

      Sep 14, 2010, 08.04 PMby ichigogirl

      Great clarification of the cause of the issue.
      However, I think the obvious way to run competitions that are closed to half of the members here without making the “excluded” members upset is to be very clear that it’s a “limited” competition, and not ignore it until people start complaining.
      For me, the only reason I feel excluded now is that neither the excited first blogpost (posted to build up expectations, and that kind of trick works!), nor the email sent to my email-account nor this blog post announcing the competition (it does now) mentioned that it’s a competition for americans only.
      That makes all of us who are not american feel like we’re not a “real” or important part of the community, that the member the site has in mind is an american (and nothing else). Fortunately, I know that that’s not the case. But it gives us that impression.
      I think I’m not the only one with this opinion.
      I’m not at all upset about this, I just really think there’s a much better way to handle this kind of competition: simply include in the teaser, the dedicated email and in the title of the blogpost that it’s aimed at the american members only.
      I’m sure that there still would be a few complaints (we’d still have loved to be able to join in the fun!), but much, much fewer so than now.

  • Thinker_large

    Sep 14, 2010, 05.08 PMby thinker

    Just to add to the discussion: Rowenta is an international company, based in Germany. BurdaStyle could put more pressure on future sponsors to design competitions open to all members. It should be no issue for Rowenta USA to collaborate with its international partners to ship a price around the world….

  • Cropped_smaller_large

    Sep 14, 2010, 04.29 PMby created-by-jen

    How/where do you make a link to your project on BurdaStyle to submissions@burdastyle.com.

    1 Reply
  • Missing

    Sep 14, 2010, 12.35 PMby mustheaopera

    Can we add other material/fabric to the garment? On Project Runway they get to add a specific amount of additional fabric.

    1 Reply
    • Profile_large

      Sep 14, 2010, 05.02 PMby rachelnyc

      Yes, you can use additional fabric. There’s no limit to the amount. Good luck!

  • Final_title_fond_large

    Sep 14, 2010, 10.41 AMby HouseOf Pinheiro

    very disapoited that the contest is exclusing most of the population ! Not very diverse.

  • 225181_475637749121583_1167957031_n_large

    Sep 14, 2010, 09.44 AMby vasea

    I can enter in this contest if I’m nat US resident?

  • Dsc_0330_large

    Sep 14, 2010, 09.35 AMby onerainyafternoon

    I too was disappointed that this was only open to US citizens but then I got thinking – why not organise something for those of us who aren’t resident in the US (and those who live in Arizona). I can’t offer up a Rowenta prize but how about a free pattern for starters? Same time scale as the burda competition – see my blog for more details www.onerainyafternoonbyzoe.blogspot.com

    Oh and so as not to be exclusive US residents can also enter!

    1 Reply
    • Mephoto_large

      Sep 14, 2010, 11.26 PMby klassykate

      Hey I read your blog post! I totally agree, we should just do the challenge anyways, even if we can not enter the contest. It would still be fun!

  • Dsc00039_large

    Sep 14, 2010, 09.20 AMby mathildeaparis

    Oooooh… just for US….. :-(

  • Dscn2018_large

    Sep 14, 2010, 03.40 AMby aurorat

    Glad I live in America so I can enter!

    1 Reply
    • Missing

      Sep 20, 2010, 05.06 PMby wackyblonde

      America is a big Continent doll. I live in Canada which is part of America and you live in the US. Which is also a small part of America.

  • Img_2378_large

    Sep 14, 2010, 02.53 AMby Gina Marquis

    I wish I wasn’t at school so I could be with my sewing machine and try out for this!

  • Mephoto_large

    Sep 14, 2010, 02.06 AMby klassykate

    O My Goodness!!!!! I want to enter this contest soooo bad! But I can’t because I’m 15 AND I live in Arizona! Sad, sad day =(

    2 Replies
    • Missing

      Sep 15, 2010, 08.56 PMby pandami

      finally someone who has a good reason 2 complain!

    • Meee_and_kelseeey_bmp_large

      Sep 16, 2010, 07.19 AMby Kelsey Edwards

      pAnDaMi, i am pretty sure everyone is complaining for the same reason…. we cant enter…. all in the same boat, wouldnt you agree? :)

  • Caution_moving_large

    Sep 14, 2010, 01.09 AMby leelala22

    Can the final garment be upcycled from several items of clothing or just one? (keeping in mind that all clothing used would be photographed before using them)

    1 Reply
    • Profile_large

      Sep 14, 2010, 05.05 PMby rachelnyc

      Yep, let’s see how creative you can get!

  • Missing

    Sep 13, 2010, 11.13 PMby fashionfave

    This could be my first challenge…2 weeks…my mind is clicking!!!

  • 234da2be1ba722bc26fa4322b927c0ba584dfb54_large

    Sep 13, 2010, 11.06 PMby kiraph

    While I agree that it is disappointing to have it open only to US residents, there is nothing stopping everyone from participating without actually entering and putting the pics up anyway – unless of course you only wanted to enter to win…

  • Missing

    Sep 13, 2010, 10.42 PMby annettejg

    It made me smile to see so many of us ‘aliens’ (as we are called by US customs) got so excited about this competition, and then got slapped in the face when we read the entry rules… We don’t just love sewing- we love creating, don’t we?! Never mind- I can understand it. After all, I don’t think they sell Rowenta here in New Zealand- why would Rowenta sponsor this if no one could buy their products anyway? Organise something locally, through your local paper/ facebook etc and find your own sponsors. Surely that is in the realm of possibilities everywhere? Good luck to all who can enter- you must be madly excited!!

  • Peko_chan_classic_large

    Sep 13, 2010, 10.02 PMby happytomodachi

    I see that we should try to keep as much of the original design as possible, but are we allowed to use new fabric or other pieces of fabric not from the original outfit? If we combine to outfits, do we need to keep to the two original designs of those projects or just work around one original piece’s design?

    Hope I’m making sense! Great contest! :)

    2 Replies
    • Swing_large

      Sep 13, 2010, 10.45 PMby macoskrm

      We don’t have to keep the original design, but create something new “while still utilizing as much of the original as possible.” I think that means fabric-wise. Hope that helps!

    • Peko_chan_classic_large

      Sep 13, 2010, 11.07 PMby happytomodachi

      Thanks macoskrm! Yes, that does help! :)

  • Missing

    Sep 13, 2010, 08.31 PMby debrarae

    I wish I could do this challange. I’m behind in my commissions again, have two gallery shows coming up, and even have to finish a wedding dress for a friend. Good luck to everyone!

    • This is a question
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