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BurdaStyle is incredibly excited to announce a partnership with Rowenta and Project Runway! On the first episode of this season’s Project Runway, contestants were asked to take an item of clothing from another designer’s wardrobe and refashion it into a brand new garment. We know our BurdaStyle members are just as creative and we’ve decided to give you the chance to show your stuff in our very own Project Runway competition.

So here’s the deal: we want you to take an existing garment from your closet and turn it into something new! Sounds simple enough, but we’re looking for a little bit more than putting new buttons on a jacket. We want you to really dig in and repurpose those old pieces into new functional, wearable garments while still utilizing as much of the original as possible. Don’t forget, ironing gives a more professional look when creating garments so be sure to flatten those seams and smooth out those wrinkles. We all know that Rowenta irons and garment steamers are the tools of choice among many of the fashion industry’s leading creators, so get to work for your chance to win your own!

Guidelines:
1. Be sure to email your full name, username, high quality photos and a link to your project on BurdaStyle to submissions[at]burdastyle[dot]com. You must also send us a short paragraph (under 300 characters including spaces!) explaining what you did and how you used an iron in your project.
2. Take well-lit, high quality images of your garment both before and after, front and back. You must have both images to be considered.
3. All entries must be received by 11:59pm (EST) on September 30, 2010. You have 2 weeks to create and submit your upcycled garment – We know this doesn’t seem like a whole lot of time but hey, the Project Runway contestants only got 4 hours!
4. You can enter more than one garment if you’d like but remember, quality over quantity.
5. This contest is open to US residents 16 and up. For full contest rules please click here

Prizes:
One grand prize winner will receive: An amazing prize package from Rowenta including the DG5030 Pressure Iron and Steamer as well as the IS9100 Precision Valet garment steamer, the Brother 5234 Project Runway Serger, 5 patterns and 5 trimmings from Simplicity’s Project Runway Collection from Simplicity Creative Group. Our 2nd place runner-up will receive US $200 cash prize, and 3rd place will receive US $100 cash prize!

You have shown us over and over again how insanely creative you can be, now is the time to really let it shine. Would that jacket work as a skirt? Can you make that dress into a pair of shorts? We’re looking for you guys to really let your imaginations run wild with this one. And make sure to check out the rest of this season of Project Runway for extra inspiration! We can’t wait to see what you come up with!

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125 Comments

  • Me_large

    Sep 17, 2010, 06.17 PMby chrisrknits

    As a US resident, I do not agree with Rowenta’s limitations on residency; unless they only sell their product to US residents which I doubt. Care to respond?

  • 100_1582_large

    Sep 17, 2010, 06.47 AMby elisabethdavis

    2. "Take well-lit, high quality images of your garment both before and after, front and back. You must have both images to be considered. "

    Could you please clarify how many pictures you want? I have a before and after, but not a before of the back. The guidelines say “both” right after you mention four different photo shots.

    Thanks. Very excited to see what others have created!

    1 Reply
    • 40765_430092039653_774754653_4746474_5856486_n_large

      Sep 17, 2010, 06.00 PMby ruthieburda

      We ideally want 4 photos – before Front and Back, and after Front and Back! Thanks!

  • M_8610d057a93b4929b9508291fe6d330e_large

    Sep 16, 2010, 07.37 PMby jcari

    where do i submit when im done

    1 Reply
    • 40765_430092039653_774754653_4746474_5856486_n_large

      Sep 17, 2010, 05.58 PMby ruthieburda

      Be sure to email your full name, username, high quality photos and a link to your project on BurdaStyle to submissions[at]burdastyle[dot]com. You must also send us a short paragraph (under 300 characters including spaces!) explaining what you did and how you used an iron in your project. Looking forward to your project!

  • Missing

    Sep 16, 2010, 07.20 PMby Teri Finneren

    I just had a very interesting conversation with Arizona’s Attorney Generals office, and the state law library regarding this contest, and the specific “exclusion” of Arizona residents. There is NO law that forbids us to participate in your contest. Would your attorneys like to disclose their reasons for excluding our residents? This is not a lottery, gambling, raffle, nor are you required to purchase anything to participate in the contest, correct? Those would be the only reasons to exclude us, and the only laws on the books. Do I need to prove I am a LEGAL resident?..not a problem..I am a proud citizen of the US and of the state of AZ.

  • Missing

    Sep 16, 2010, 07.20 PMby Teri Finneren

    I just had a very interesting conversation with Arizona’s Attorney Generals office, and the state law library regarding this contest, and the specific “exclusion” of Arizona residents. There is NO law that forbids us to participate in your contest. Would your attorneys like to disclose their reasons for excluding our residents? This is not a lottery, gambling, raffle, nor are you required to purchase anything to participate in the contest, correct? Those would be the only reasons to exclude us, and the only laws on the books. Do I need to prove I am a LEGAL resident?..not a problem..I am a proud citizen of the US and of the state of AZ.

  • 049_large

    Sep 16, 2010, 03.45 PMby handmadehappiness

    aaahhhhgggg i was so excited then seen only for us oh well i will upcycle and blog about it!!!!

  • Img_0844_large

    Sep 16, 2010, 05.17 AMby ladysophie

    oh dumb! Not U.S residents only again!!!

  • Dsc_2305_large

    Sep 15, 2010, 08.03 PMby Yuko Kanai

    May we use dye?

    1 Reply
    • Profile_large

      Sep 16, 2010, 01.55 PMby rachelnyc

      Yes, there are no limitations on materials…you can certainly use dye!

  • Dsc_2305_large

    Sep 15, 2010, 07.55 PMby Yuko Kanai

    I haven’t been this excited about a contest in so long!

  • 40765_430092039653_774754653_4746474_5856486_n_large

    Sep 15, 2010, 06.30 PMby ruthieburda

    @Ichigogirl – So sorry you feel this way! We try to be very transparent on the rules and clearly listed in the blog that it was for US residents only and 16 and over. We sincerely apologize for not mentioning it in the email and will definitely do so for future emails.

    1 Reply
    • Vatten_large

      Sep 16, 2010, 10.28 AMby ichigogirl

      Thanks for the reply!
      However, like I said above, I’m not at all upset about this, simply trying to help you guys to avoid disappointing people and also avoid recieving 50+ complaining comments the next time :-).

  • Amy6_large

    Sep 15, 2010, 06.29 PMby crazydavises

    I have the same question as taiwo, and just want clarification. Can I enter garments that I already repurposed – they don’t have to be sewn during this time period? I would probably enter something that I made last year, for example, unless I come up with a different brilliant idea. (And yes, I have before and after photos.)

  • Missing

    Sep 15, 2010, 02.38 AMby taiwo .

    I recently re-purposed a few old garments. Luckily, I took before and after photos. Can I enter these in the competition? Also, I used a pattern. Does that disqualify the entry?

    1 Reply
    • Profile_large

      Sep 15, 2010, 02.03 PMby rachelnyc

      Using a pattern doesn’t disqualify the entry, send them in and good luck!

  • Burda_023_large

    Sep 14, 2010, 08.24 PMby runningwithscissors1

    Very disappointing to have a US only competition on such an international site. There is so much great inspiration I get from everyone on this site, not just the Americans.

    I hope this can be worked out in the future. I know there are hoops that need to be jumped through, but really, close as I am to the US border and I am excluded.

    I know that you can’t make everyone happy, but it would be nice if you could be more inclusive.

    1 Reply
    • Profile_large

      Sep 15, 2010, 02.27 PMby rachelnyc

      We definitely hear you all on this issue. Stay tuned though, there are many more contests and competitions in the works that will include the entire community!

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