We love when the fashion community utilizes their influence for social change. As sewers, we all know how rewarding creativity is to our own lives. Here is one example of how one designer’s creativity was used to influence the lives of others.
Jean Paul Gaultier, the internationally renowned French fashion designer, created a new T-shirt using his signature style with blue sailor-stripes as a symbol of his personal engagement with the ‘Born HIV Free’ campaign. While the t-shirt was only sold for a limted, two-week run, we hope that his initiative will encourage you to think of how your passion for sewing could help change the world.
The T-shirt featured a blue-striped body with the Born HIV Free double ribbon logo on the sleeve and a heart shape over the heart of the wearer that contains a print of Jean Paul Gaultier’s hand-written phrase “Hope spreads faster than AIDS” followed by his printed signature.
“The sailor theme represents the ability to travel and be free, while the heart is the center of life, and also of hope,” says Gaultier. “The heart is also a kind of a sailor tattoo, written on the body, with a slogan about hope. It represents both the hope for a cure and of children, who are all our hope for the future. This reinterpreted sailor shirt symbolises the overall cause of this campaign”.
The Born HIV Free campaign was initiated and supported by Carla Bruni-Sarkozy for The Global Fund, and was launched on 19 May and will continue until 5 October 2010, when governments will meet to determine their levels of financial support for The Global Fund for the coming three years.
“Jean Paul Gaultier’s design will help us to reach more people with the message of the Born HIV Free campaign—that no child should be born with HIV when we have the medicines and means to prevent it,” says Carla Bruni-Sarkozy. “It is our hope that people will wear this T-shirt to show their support of the campaign and encourage countries to continue funding of The Global Fund.”
The T-shirts were sold and distributed throughout France in conjunction with ELLE magazine, a partner of the Born HIV Free campaign. From mid-September, ELLE International will also include coverage of the t-shirts promotion and the Born HIV Free campaign in their European publications.
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