Well, if you want to sing out, sing out
and if you want to be free be free
‘cause there’s a million things to be
you know that there are, you know that there are
These lyrics from a Cat Stevens song have been singing through my mind today as I faced a challenging situation that I am trying not to dwell upon and move on from. My Dahl & Dane tote bags were featured on the Today Show via Lucky magazine’s holiday gift guide, and to my disbelief they got the pricing wrong (UGH)! It was stated that the totes retail for $15 but in actuality they retail for $34 ($10 for each additional). Needless to say, we had a few emails from prospective customers who required an explanation and were a bit miffed. It’s sort of a blow. We were counting on heaps of orders.
Being a pleaser, I kindly wrote everyone back stating that Lucky magazine had our information wrong and to forgive their error and not misjudge our moral, as we only want to spread happiness.
You can do what you want
the opportunity’s on
And if you find a new way
you can do it today
you can make it all true…
Moving on, these lyrics got me thinking about forging your own path and
the importance of letting yourself go, be daring, be excited, be free. I thought
about my second year of college which was spent in Florence, Italy at a small
school called Lorenzo de’Medici. I was a Fashion Design major there and studied
intensively many hours a week. I found this school on my own. I wasn’t interested
in the least to have an American college experience, I craved something completely
foreign and was shocked to discover how inexpensive the tuition was in comparison
to American colleges. I found that while living in unique places like Florence I met
many other people like myself, who craved travel, new situations & adventure. A
network of creativity at my fingertips! I lived with a photographer (who is now quite
a successful stylist for Ford) and we would go to the old cemeteries lined with fir trees
and I’d model my clothes along with a friend who was a ballerina (who now lives in
Denmark with her love and make dolls). Then we’d go home and develop our pictures
in one of the bathrooms which we converted into a darkroom…it was paradisaical.
These memories are still very alive, tapping away at my heart, reminding me that
life is what we make of it. Even if we can’t move off to a romantic city far away, we
can create magic in our lives at home, and through communities like BurdaStyle,
we can share them with an endless network of international creative minds. How’s
that for inspiration?






Dec 3, 2008, 07.34 AMby mirela
Sing out Alison! Sing out! and stay inspired, there will be better times to come and more moments like the ones on Florence. How romantic!
Dec 3, 2008, 06.36 AMby easbrooke
Quite inspiring. Thanks for sharing. :)
Dec 3, 2008, 12.06 AMby erdronen
It must be so exciting to be featured on the Today Show! Congratulations! I hope the error didn’t hurt your sales too badly- how frustrating! Your adventures in Florence sound amazing! What a fantastic opportunity :) Thank you for sharing
Dec 2, 2008, 09.48 PMby nehmah
Dear Alison, the job category of “proofreader” seems to have vanished like mist in the Gobi. I’m sorry to hear that you were left holding the wrong end of the stick. So much of communication, whether professional and personal seems to prove the adage my son told me some years ago, "There’s never enough time to do “it” right, but there’s always enough time to do it over." I hope the editorial staff of Lucky magazine will learn from this error (but don’t hold your breath.) May your sales increase and 2009 be a much better year. Best wishes, Nehmah