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As I mentioned last week I had recently settled on my first showroom which meant there was much work to be done! If any of you are familiar with the inner-workings of a showroom you can pass over this part, but I just wanted to explain to the readers who are not in the know, what a showroom is and what a small fashion label like my own will gain from working with one.
A showroom is a space in which various designer labels are on display, usually in a large, studio-like setting. The showroom is run by a team of people who fall under titles such as: owner, rep, press agent, interns, etc., and these people are responsible for selling your collection to buyers from department stores & boutiques from around the world. Mainly a showroom is private, meaning it is not open to the public and an appointment must be made with the rep in order to come and view the collection (if you are a buyer or press agent). The showroom will also take your collection on the road and visit various cities and set up in-store appointments with potential clients, and also visit fashion week markets such as Coterie, D&A, Bread&Butter, Pool, etc. The showroom usually charges a monthly fee (sort of like a rent payment for the space utilized by your collection) and they will also make a commission off of the sales they acquire for you. It can be a win-win situation if you find someone you trust who loves your product and really wants to push it.

In the showroom your collection will be hanging on it’s own rack. One sample from each style or color way will be on display as well as look-books, line-sheets & order forms. Each sample will have a hang-tag which relays the style number, sizing options, color-ways, ship dates & price. This is where branding becomes very important, you want to make sure you are using a logo you love that is cohesive & coherent and that you choose your fonts, labels, hang-tags & stylistic elements wisely.
I have an appointment with Barneys New York next week and for this I am very excited. Usually the designer is not present during the showings. I personally do not like to be there when others are critiquing my work. I do appreciate constructive criticism and always ask my rep what the feedback has been, but I find it more professional to not be present during these showings. My rep, however, has asked me to be present during the Barneys appointment as they want to meet me! For this session they will hire a model to come in, like they used to in Coco Chanel’s days, in her couture parlour in Paris. The model will try on the collection for the buyers to be able to see how the dresses fall and move. I am very nervous & excited for this meeting & I will let you know the outcome!

12 Comments

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    Mar 3, 2013, 12.16 PMby phoebsie

    hey- does anyone know when a showroom will view collections? I am in production of samples on a resort-wear/beach line and need to figure out a timeline to have samples and lookbook finished…

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    Nov 18, 2012, 01.07 PMby Mahesh Kumar

    Wonderful information, I had come to know about your blog from my friend nandu , hyderabad,i have read at least 7 posts of yours by now, and let me tell you, your website gives the best and the most interesting information. This is just the kind of information that i had been looking for, i’m already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a ton once again, Regards, Retail Showroom Spaces for rent in Hyderabad

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    Nov 5, 2008, 01.21 PMby sewbutterfly

    This is good! I wish you the best!

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    Sep 26, 2008, 02.19 AMby benedikta

    Good luck, alison! 110.000 members will keep their fingers crossed!

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    Sep 25, 2008, 01.17 AMby jellybean

    Oh I agree with everyone so far — so exciting, and I can imagine a little bit nervewracking as well. I wish you all the best for your meeting. Can’t wait for your next instalment to hear how it all went. Thanks for explaining about showrooms too, I had no idea.

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    Sep 23, 2008, 08.35 PMby live2exist

    WOW!! You are such an inspiration. Can you let us now how your journey has been since you arrived at this point? What have been your inspirations, motivation, strengths, and obstacles?

    Good luck with your meeting :)

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    Sep 23, 2008, 02.55 PMby nikkishell

    Oh how exciting! Good luck :)

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    Sep 23, 2008, 02.46 PMby karencilla

    Wow Alison! I wish the best!!! keep us updated!

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    Sep 23, 2008, 11.35 AMby ghainskom

    I wish you the best of luck!

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    Sep 23, 2008, 10.48 AMby nehmah

    Best wishes for a successful meeting. Nehmah

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    Sep 23, 2008, 10.02 AMby mirela

    Indeed exciting! I would love to be in your shoes now! All the best and keep us posted!

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    Sep 23, 2008, 09.26 AMby elneenya

    Wow—That’s so exciting! Congratulations and good luck!

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