From Himba to Haute Couture

Black_coffee_himba_medium

Picture the texture of the braided hair of black women; the silhouettes of African mothers who have wrapped their children into blankets to carry them on their back; the urban reality of daily improvisation in the ghettos in Cape Town and “Joíburg”; and the manifold themes of self-expression of South Africa’s youth black and white – in their search for a new identity, after their liberation from the apartheid regime. All this lived experience shines through the designs of the eight South African fashion designers that were nominated for the Mercedes-Benz Award for South African Art and Culture 2009

As diverse as South Africa’s society, are the origins and the designs of the eight nominees: iconic street ware, romantic opulence, Afro-bohemia, urban warriors and reshaped traditions that lie somewhere between history and future.

Of course there can only be one winner, Black Coffee,

Curtains up for the wondrous world of a costume designer

Les_enfants_medium

Imagine your creations have to convey the personality of certain characters and the mood of a script; have to perfectly fit their wearer so as not to hinder his or her movements and accord to the aesthetic ideas of yet other people; have to be visible and transmit their meaning even from far away and harmonise with the stage setting and the props; and of course, have to be affordable given a tight budget. In short, as a costume designer you need much more than only creativity and craftsmanship to satisfy all the various requirements and demands of a play and its production.

All this and much more is what Sarah Booth, twenty-two year old costume designer, explains to me on the phone. Although the phone has to bridge the immense distance between Mexico and London, there is no way not to notice her brimming enthusiasm. She is so excited about her first really big production after just having graduated from Exeter University, and the opportunity of designing the costumes for Maurice Ravel’s childrens opera L’Enfant et les Sortileges (The Child and the Spells: A Lyric Fantasy in Two Parts) and the world premiere of O’Saci, a dance theatre by the Brazilian composer Miguel Kertsman; the first is about a rude child whose toys one day retaliate as they come to life; the second about a cheeky Brazilian folklore character who gets blown to England and falls in love with a Welsh Water nymph after helping to put out a burning village.

Colombiamoda 2009

Colombiamoda3_medium

Columbia – that is for me Gabriel Garcia-Marquez, rainforest, Guerrilla war and Ingrid Betancourt, and my friends Tatiana and Javier who I met in random places at random times. When I think of Colombia, I think of many things but normally not of fashion. Nevertheless, it is here in Colombia that one of the most important FashionFairs of Latin America takes place: the Colombiamoda a mega-event in Medellin, that celebrated its 20th anniversary this year.

And this year, just as in the years before 22 selected young designers “jÛvenes creadoresî” all of them still students, had a chance to present their creations on the catwalk. Inspired by the theme “Raizes” (Roots), they presented 22 unique mini-collections that search for their ethnic, social, historic and cultural roots. Especially in these times of crisis they consider their ethnic heritage as an oasis of sustainability and self-sufficiency that provide guidance towards designing aesthetically novel and beautiful clothes that are still within the reach of the consumer. So, it is no wonder that the students of the Andean University of Pereira turn to traditional materials such as the fibers of the fique. Before the Spanish conquest the inhabitants of Colombia used

A little fashion curiosity, I thought I'd share...

F7e90194ee79e414dec68799773b277ccd9386e6_medium

I finished my book, and to fill the void that opens when you have turned the last page, I decided to skip work last Monday and go on a day trip with a friend. We went to Taxco a little town of white houses and red roofs, stuck some 1,800 meters above sea-level on the steep slopes of a mountain halfway between Mexico City and Acapulco.

Meandering through the streets and alleyways, peaking into the silverware stores (Taxco used to have a big silver mining industry) and lingering around markets, you will probably find something unexpected. And we did, or better my friend did: in the entrance of an artisan store that sells all sorts of toys, papier-m’che figures and folksy dresses, she spotted hand-knitted Barbie fashion in all colors and shapes: from little tank-top summer dresses with matching purses, to thick sweaters including woolen socks and hats to

Balzac and the little Chinese seamstress

F84f6be39ae2cd478a2df1c34348c947b9cfbcdd_medium

There are days, when you really don’t feel like working. Either, the sun and the sky are too bright to sit inside; or you are newly in love and you cannot think about anything but whoever you are in love with; or you are reading a book that you simply cannot put away… I am hooked on Balzac and the little Chinese seamstress written by Dai Sijie. It is definitely not a new book having been published in 2000, and maybe a lot of you have read it already, but for those of you who haven’t, it really is exceptional in its sensitivity and wit.

Let me just take you to the beginning of the story: it takes us to Communist China, and two city boys who have hardly finished primary school, are being sent to the Mountains of Phoenix under the re-education programme of Mao’s cultural revolution. They arrive at a village so remote that a violin and an alarm clock that the two boys bring along are novelties for the farmers. And so the book opens with the arrival of the two boys and the peasants’ discovery of the violin. It is beyond the villagers’ imagination that this could be a musical instrument, so the narrator has to prove it to them. What is he going to play? – A Mozart sonata. But what on earth is a Mozart sonata? And, isn’t Mozart, like so many other Western artists and writers banned in Communist China? The two boys quickly rename the classical piece into something more politically correct: “Mozart is thinking of Chairman Mao” to the delight of the peasants.

The encounter between the farmers and the two city boys is setting the scene for what follows. But the real story starts when the two meet the little seamstress. Daughter of the tailor who is revered almost like a king in the mountain villages, she sits at home sewing on her sewing machine from Shanghai. She may not be able to read but there is something refined about her that attracts the attention of the two boys. She is different than the rest of the people in the villages….. and this is where the story really begins. I close here to return to my book and hopefully leave you enticed to read it yourself.

Handmade Tire Sandals

6bca0c7da004f72efd9cfc9321fb9b27b46f539a_medium

In Germany there is a saying that only in months without an R in it, (May-August) is it warm enough to walk around barefooted. But some people do not have a choice to wear shoes, irrespective of the name of the months or the temperature of the day. Yet, as commonly known, necessity is the mother of invention. In Germany many years ago, boys who were herding cattle in the rural areas warmed their bare feet standing in fresh cow droppings during cold mornings. In other parts of the world, people have been more practical, crafting sandals out of old car tires.

In principle, all you need is a piece of old tire (as big as your foot) which can be found even in remote rural areas in Africa and a few pieces of material to tie this tire-sole onto your foot. Leather will do, or some fabric, or simply string. The number of variations and uses are almost unimaginable: or could you imagine running a marathon in tire sandals?

While probably most of us can’t imagine running a marathon even in normal running shoes, in 2008, six Maasai men came from Northern Tanzania to run the London Marathon to raise money to provide their village with clean water. They ran in their full traditional Maasai dress, including spears and tire sandals. They may not have won but they easily raised enough money to finance the much needed infrastructure.

Lots of tourists traveling to Africa are fascinated by those sandals. A couple from Britain was so intrigued that they even opened an online store, Jambo Jambo, that sells tire sandals in various designs, made by men and women who live in Kibera the biggest slum in Sub-Saharan Africa. If you watch the film the Constant Gardener you get a bit of a romanticized idea of Kibera (it was actually partly filmed there).

But you don’t find tire sandals just in Africa. You will find them in Latin America, Asia and at least some decades ago, you would even find them in the US (check out the comments).

Curious? If you want to make your own tire sandals, maybe you can use schickchick’s flip flop creation as pattern.

Photo © Binh Giang

Send us Your Measurements and We Will Make You a Handmade Suit

18aa390909700b6f6fb197b0abeb21c01db47b06_medium

If we visit the bespoke tailors in London’s Savil Row we cannot but have to pass by the bespoke tailors in Hong Kong and Shanghai. Their skills are world famous and not only Asians with heavy wallets but tourists and prominence from around the world take a trip to get a bespoke suit made in China. In the internet you find endless discussions on how to find the best quality tailors in between the scams and what to look out for when having a suit tailor-made. Obviously the experience is so exhilarating that Philiph Shenon (head of the Bangkok bureau of the Times, at least in 1995) dedicated a whole article to his first bespoke suit made in Hong Kong. Even my parents couldn’t resist the temptation when they visited China to pass by one of the tailors to have a coat made for my Dad. What fascination!

As fascinating is the history behind it, as told by Tailor Dave: imagine Shanghai at the turn of the 19th century: China had lost the two Opium Wars, with the result that it had to open its doors to trade with Britain. Foreigners flock into Shanghai, make their fortunes some more, some less and bring with them their taste for all things Western, including Western suits. Savile Row is far, but luckily a number of tailors from Bombay (now Mumbai) and Baghdad have made their way to Shanghai quickly filling the void of Western suits and their nimble fingers match the quality of any Savile Row suit.

Then enter the Communists and their preference for uniform labor suits and other ideologies obviously drives out demand for Western suits. The tailors move and take refuge in Hong Kong where they restore their trade. One of them is <href=“http://www.samstailor.biz/”>Sam, or better Manu Melwani, Hon Phd., F. Inst. D., FRSA, Medal of Honour and recipient of Belgium’s Golden Plams of the Order of the Crown whose list of clients include Coldplay, Rod Steward, Bill Clinton, Donald Trump and any junior guy that may walk into his shop because “one day he’ll be a senior guy.”

Armani and Versace may be the kings on Western catwalks but behind the scenes Chan, Ah Man and Sam supply the rank and file.

Photo © 2004 ¡ngel Riesgo MartÌnez

The Traditional Sewing Teqniques of Savile Row

05c9786211f8ef11141577055511b8951163f46b_medium

Today we find ourselves in Savile Row, located in the heart of London, the “golden mile of tailoring”. We enter a little shop through a glass door, a bell rings and Mr S. turns his head to greet us “Good afternoon, Miss. How can I help?”

We are not here to get a suit we are here to learn all about bespoke tailoring and the great tradition of Savile Row. Mr S. is far too passionate about his trade to be disappointed that we want to talk rather than to buy. "…. well, my love, to understand the history of Savile Row and our trade, let me first clarify once and for all, the meaning of bespoke.

Bespoke tailoring is the equivalent to the ladies’ haute couture. We do not use standardized patterns. Oh no, that would be made-to-measure tailoring- we take the individual measures of each and every customer and fit our handmade suits to their very own shape."

“And the word bespoke?

“Jolly good question, my dear. The word bespoke comes from bespeak, which in turn means “to speak for something”; and that means nothing else than “to give order for something to be made”. So, the word although a bit old-fashioned is still spot-on: we tailor what our customers ask for."

“But is this type of tailoring industry not in danger with all the cheap mass production”

“Oh my dear, yes, indeed times have changed and for the bespoke trade it is definitely not getting easier. Our little Savile Row is like a haven of craftsmanship in this fast-paced city where everything that is produced lasts just for a fleeting moment. Our skills may be considered archaic by some, but there are still enough men who appreciate a perfectly fitted suit: the royal family, statesmen, business leaders, actors and singers…. Of course I cannot give you any names to respect the privacy of my customers.

You should note, it is not the suit alone, it is also the quality of our services we offer that makes us unique: we provide expert cloth consultants; offer a choice of at least 2,000 fabrics; keep a customer’s details on record and provide after-care for the suits customers buy. And all that we attempt to protect through the Savile Row Bespoke Association that we founded in 2004."

And while I’m off to chat with the guys from the Savile Row Bespoke Association I recommend you to check out all the great men’s patterns on BurdaStyle, my favorites are Ehren and the Stinchcomb although you might want to try something lighter for the hot summer months.

photo © Kempt

Tailor made Clothing and the Story of Tailor Buck

5360cc5638bca964e317f9b63ca99e1713602c49_medium

In the middle-ages probably no tailor was as lucky as the fairy-tale tailor who ended up marrying the king’s daughter. In fact, in France, centre of fashion for centuries, as a tailor you were particularly unlucky. Why? Because unlike other professions French tailors lacked a guild that could have regulated their craft and protected their interests! The French Revolution (1789) when Napoleon wreaked havoc in Europe in the name of democracy, liberty and brotherhood only to crown himself Emperor a few years later finally abolished the guild system and now at least everyone was equally bad off.

In other places in Europe, the strict rules of the guilds eradicated any uncomfortable competition between tailors, strictly regulating the number of tailors in a given place and ensuring that no-one who was not an accredited tailor would think about entering the business. Each tailor had to go through a long apprenticeship and only the most skilled ones could pass the Masters examination that allowed them to design and cut the patterns and sell clothes. Journeyman, aspiring tailors who had passed their apprenticeship but not their Masters examination (yet), were confined to sew and iron clothes.

And then around the 12th century something changed: along with the cotton fabric, came the Renaissance and a new idea of clothes developed: body-shaped clothes. In fact, some like to say that was the birth of “fashion”.

But apprentices were by far not the lowest in the hierarchy: they were helped by male seamstresses, badly paid menial laborers who worked “stored away” sitting cross-legged on the sewing tables to save space in the crammed and dark workshops.

At least in Germany, endless parodies have been shaped by this image of haggard figures sitting on tables sewing feverishly, their eyes ruined from working in dark rooms hidden behind thick glasses. The story of Max and Moritz and Tailor Buck by Wilhelm Busch (German caricaturist and poet) is a definite must: here the first lines as a teaser (translated by the Rosetta Project).

Through the town and country round </p ALIGN=CENTER>

Was one Mr Buck renowned.</p ALIGN=CENTER>

Sunday coats, and week-day sackcoats,</p ALIGN=CENTER>

Bob-tails, swallow tails, and frock coats,</p ALIGN=CENTER>

Gaiters, breeches, hunting-jackets;</p ALIGN=CENTER>

Waistcoats, with commodious pockets, -</p ALIGN=CENTER>

And other things, too long to mention,</p ALIGN=CENTER>

Claimed Mr Tailor Bucks attention.</p ALIGN=CENTER>

Or, if something wanted doing,</p ALIGN=CENTER>

In the way of darning, sewing, </p ALIGN=CENTER>

Piecing, patching, -if a button </p ALIGN=CENTER>

Needed to be fixed or put on, – </p ALIGN=CENTER>

Anything of any kind,</p ALIGN=CENTER>

Anywhere before, behind, -</p ALIGN=CENTER>

Mister Buck could do the same,</p ALIGN=CENTER>

For it was his life’s great aim.</p ALIGN=CENTER>

you’ll find the rest of the story (including fantastic illustrations) here.

The Brave Little Tailor Creates Fashion from Fabric

999e5ac0ebe0772f53ca5e49ddd414f4b0ba745b_medium

Once upon a time, there was a brave little tailor … Probably many of you know at least one fairy tale involving a tailor: the brave tailor who went out to fight against flies and giants to marry the king’s daughter in the end or the emperor’s new clothes that also involves a tailor…. remember?

But how many know that well before “once upon a time” there were no tailors (at least in Europe). Before the mid-12 century, it was the responsibility of women at home or nuns in cloisters to produce whatever people wore, which at that time had nothing to do with the well fitted clothes we are wearing today. From what I’ve read they were, to put it plainly- not particular fashion wonders: wide and unshaped fastened with belts around the waist.

And then around the 12th century something changed: along with the cotton fabric, came the Renaissance and a new idea of clothes developed: body-shaped clothes. In fact, some like to say that was the birth of “fashion”.

But what does the Renaissance have to do with fashion and body-shaped clothes? In those times when daily life was strongly regulated by the Church and Christian beliefs the emergence of another style didn’t just happen. You needed a whole new outlook in life and that new outlook were the slowly emerging beliefs of the Renaissance. In the later stages of the Renaissance you can see these ideas in the introduction of 3-D perspective in painting that pulls the viewer right into a picture or the suffering faces of the Christian martyrs, are typical signs of this new European worldview that placed humans and human sentiments in short, the individual into the center of the world. And supposedly with this new consciousness of the YOU and ME came a new consciousness of the personal body and the body as form of expressing yourself.

Thus, one thing led to another and with a new demand for differently crafted clothes, and new technical possibilities (cutting out shapes) clothes making the shift from being a domestic female task to becoming a profession in itself calling for new skills: the birth of the tailor and the tailoring tradition.

I will tell you more about that tailoring tradition and why brave fairytale tailors are pictured as hungrily skinny people sitting cross-legged on tables in my next blog!

In the meantime check out the Renaissance inspired creations at BurdaStyle like almost all of Paranoir’s Renaissance Gown or the Tabard How To.

Photo © National Gallery London

Material: Crocodile Tears

26ffc14629370da3a47746f9a4f20531875005b2_medium

Come with me, from the Far East Cashmere and China to Africa, on one last exploration of exotic fabrics, their history and meaning beyond being luxury (or everyday) products: crocodile leather.

People have been wearing animal skins for thousands of years, but unlike today when croc leather and similar items are bought with a whole lot of money to show off wealth, in ancient times it was not just a matter of status but the skins were worn in full awareness of the worth of the animal, the animal as a whole, not just the skin! In ancient Egypt, for example, where crocodiles were thought to be divine, priests wore crocodile skins to connect with the spirit of these sacred creatures. Elsewhere in Africa, warriors wore crocodile armour in the belief that in some magical way the skin would bestow the power and fearlessness of the animal to them.

Croc skin fascinates until today. It is indeed mysteriously beautiful and beautifully mysterious. But honestly not much is left of this mystery once you have visited a croc farm as I did some years back. At first, I was fascinated by the huge female crocs lying in the sun, laying eggs, which then were collected and matured in a special warming room until the little crocs hedge. But my fascination waned quickly when we stepped into the next room and saw literally hundreds of arm-length crocodiles piling over each other in a putrid water puddle of 4 square metres, waiting to be turned into precious leather bags, belts, wallets and watches. Someone might argue that croc mass farming prevents the extinction of wild crocodiles. I really wonder as at least in those parts of Africa where I have been, people kill wild crocs not because of their skins but because they are dangerous to humans and livestock (the skins of big wild crocs are far too rough and damaged to be used for luxury products).

Seeing these wild animals being exploited like this really made me realize how humans’ thirst for luxury and well-being degrades (in every sense of the word) the natural world around us. In this sense, using mustard wool for the larissa jacket does not only give this classic motorcycle jacket a new twist but might make it a bit more animal friendly.

Photo by Charles Cantin

Worthy Wool

Cff5ff820d286144202caf2e387364659c60abe0_medium

If I write about silk silk and cotton I cannot but have to tell you something about Cashmere too! When the icy winter wind whips the farthest corner of the Himalaya’s at temperatures where even looking out the window makes you catch a cold, (-40 degrees Celsius!) this sensationally soft wool will keep you warm, after all, it insulates the Himalayan mountain goat that roam the mountain ranges of China, Mongolia and India at 4,000 meters above the sea. Today we also find them in other places, like Scotland where quite a thriving Cashmere industry has developed since the 19th century.

The hair is six times finer than a human hair, so fine that it has to be woven by hand in a painstakingly laborious process (just think how difficult it is to get a thread into a needle hole). But before we get to the weaving we first have to collect the hair. For that the fine undercoat of the hopefully patient goat is combed out to extract the fine white hair also called pashm from which Cashmere is made. Even if the goat is patient, there isn’t much wool coming out or in other words, there may be plenty of wool but each goat only produces about 150 grams of pashm; no wonder that one single scarf for example requires the wool of three goats!

By the way, traditionally the word “Pashmina” (a Persian word for “finest wool fiber”) referred to pashm (the wool) once spun into yarn, while the word Cashmere was used to describe the traditional shawl. Why Cashmere? Because originally in the 15th century only Kashmiri weavers had the skills to weave the pashm into scarves that the Mughal, the then rulers of India, were so fond of. Since Napoleon’s time (he gave a Cashmere shawl to his wife Josephine and triggered a Cashmere craze in Europe) the definitions have changed, at least in Europe: Pashmina refers to the scarf and Cashmere to the fiber.

While fashion designers discovered the wonderful properties of cashmere in the 1920s, it was only in the 1990s, that the Pashmina, although having been worn by Indian aristocracy and even Napoleon’s wife long time ago, suddenly became a must-have in a woman’s wardrobe after fashion designers featured them on Western catwalks (although now of course not made from pure Cashmere but mixed with silk and other fibres).

Of course BurdaStyle members have already found their very own original uses for Pashminas and Cashmere: check out stepanka’s cashmere bolero and ParaNoire’s Cashmere and Silk Blazer.


Try making these out of cashmere:

Talea

Talea 2

Cape Dracula

Coat Elizabeth

photo from MÂnestrÂle.

Cotton: the wool that grows on plants

64b6074fdce8672ea879f188de62922074f75b12_medium

Cotton candy is magical and so was cotton for Romans and Europeans when traders first brought cotton fabrics from Asia. As old as silk (see last week’s blog) or even older, cotton had been grown, spun and woven in the Indus Valley and Egypt at least 3,000 years bc. In Mexico, first evidence of cultivated cotton dates back to eight thousand bc. Never having seen cotton grow, the “wool that grew on plants” spurred the fantasies of medieval Europeans. John Mandeville the supposed author of a book telling of travels around the world that inspired Christopher Columbus and Marco Polo (published in the late 14th century) writes: “here grew [in India] a wonderful tree which bore tiny lambs on the endes of its branches. These branches were so pliable that they bent down to allow the lambs to feed when they are hungrie.” Today, we are pretty certain that neither John Mandeville nor the Vegetable Lamb of Tartary ever existed, but for people in medieval Europe that was far from clear.

In India a whole cotton industry developed, growing, processing and trading with cotton fabrics. Yet, once the British came to colonize the country in the late 18th century, India’s cotton processing industry faltered, giving way to an absolutely absurd trading system: raw cotton was picked by Indian laborers at petty wages, shipped (in British ships) all the way to Britain on a three week journey; was turned into cloth by English laborers; and shipped back to India were the cloth was sold to Indian kings and landlords. Britain benefited of wages and profits.

Cotton trade with India was soon replaced by cotton production in the United States. Why? Trading routes were shorted and production even cheaper “thanks” to the employment of unpaid slaves. Until the 1950s when machines reliably took over the picking of cotton in the fields, cotton production remained a laborious task which whether officially called “slavery” or not went hand in hand with some sort of exploitational work in the fields, no matter whether workers were black or white.

Today cotton is anywhere either pure or mixed with other fibers: bath towels, denim, socks, underwear, t-shirts, bed sheets, yarn for crochet and knitting, fishnets, coffee filters, tents, gunpowder and in many, many of the BurdaStyle patterns and creations: the Thai Fishermen’s Pants and Light Cotton Summer Dress may be just what you are looking with Summer fast approaching.

Made in China

7c67c5de9e8d3783c2ab27d785f809c111debb39_medium

Sometime around 3,000 bc, a little princess, wife to the great Yellow Emperor of China, was sitting in the palace gardens under her favorite Mulberry Tree sipping tea, chatting, and laughing with her friends, when a cocoon with modest splash fell into her cup of hot tea. Seven faces gathered to cast an eye on the little floating object. Princess Xi Ling Shi carefully caught hold of the thing but just as she was about to drop it into the grass she hesitated to take another look. Moving the creature on her flat hand closer to her eyes, she discovered layers of fine threat, fragile and soft as a cobweb that enclosed whatever was inside. Endlessly slowly she started to unravel the threat into long loops across her hand. So fine it was, yet it lasted, didn’t break until she had reeled the entire cocoon, spun and weaved it into what according to Confucian legend was the first piece of silk.

Even before the Silk Roads were traveled by Chinese traders, silk garments from China reached far beyond the country’s borders, not to the happiness of everyone: as the Roman philosopher Seneca the Younger writes “I can see clothes of silk, if materials that do not hide the body, nor even one’s decency, can be called clothes. … (and) a husband has no more acquaintance than any outsider or foreigner with his wife’s body”.

Although it was forbidden by death to smuggle silkworms or the secret of making silk beyond the borders, China gradually lost its monopoly. Yet, Chinese silk was for a long time, some of the finest and most precious thanks to Bombyx mori. This blind and flightless moth – originally unique to China – produces 500 or more minuscule eggs, one ounce of which will produce about 30,000 worms that together eat 1 ton of mulberry leaves and their cocoons produce 12 pounds of the smoothest and finest silk threat, a single one of which can reach between 600 to 900 meters. Not only that, according to Chinese sources already in 1090 they had invented a machine to help with the laborious task of unwinding the silkworms and silk spinning machines were introduced in the 13th century!

The story of silk continues for those who want to know more, the Silk Association of Great Britain has plenty of information.

The painting (12th century) shows women striking and preparing silk

Prosti-tots

A7ad269d2093314cac5002df7ad17afa0f431e27_medium

50 years of Barbie, the world renowned blond babe, with super-curves. Her invention made girls’ eyes sparkle but some parents look with worry (maybe envy) at this plastic creature, fearing their daughters could fall victim to an unreachable beauty ideal. And she remains feared until today – why else would have West Virginia banned the super doll.

For some parents however the Barbie-problem may sound ridiculous against their worry about something much more direct: the pre-mature “sexual objectification” of their seven to ten year old girls through deliberately sexy clothing and accessories: last year, the British tabloid The Sun had a look at contemporary children’s clothing and found see-through thong panties with imprints of moo-cows, frilly pants with imprints of love-hearts, padded bras …, all for seven to eight year-olds. Even mini-dancing poles have been found in British retail stores (although withdrawn due to parent and childcare organizations’ complaints). Some of Wal-Marts 2008, 2008-Halloween costumes, sporting “Sassy Fairys” and “Teen Super Sexy Supergirls” are another vivid example of the underlying trend. – I don’t know about you but when I was seven I thought bras were something for old women and wanted to be a Cowboy at carnival (I did go as a wine bottle once, but I don’t think I can blame that occasion for my liking for red wine)

But “corporate pedophilia” is considered a problem not just in the UK. Below teen-girls around the world are increasingly pressured by ever-present advertisements and marketing ploys, Britney Spearses and Kylie Minogues that take away their childhood innocence.

If trusting internet sources, today’s seven year olds talk about dieting and ask for mini-skirts. The pressure to look thin reaches down to the little ones: A study in Australia showed that a third in a number of questioned seven year-olds would like to be thinner irrespective of the fact that they were all within the standard. Researchers found connections between “sexualization” of kids and depression, eating disorder and low self-esteem.

No wonder that child-models in bikini whether walking down a catwalk or posing for an Armani poster create uproar in the parent community. Harmlessly innocent or prostitot? Opinions please!

  • 1
  • 3
  • 4
  • 1 – 15 of 47

Departments

  • NikkiShell's Recycle/Pattern Change
  • Backstage Report
  • Competition
  • Featured Member
  • NikkiShell's Sew Along
  • Sewing Universe News Feed
  • Guest Column
  • ARCHIVE
  • Sewvenirs: The Global History of Fashion
  • A Young Designer's Diary
  • Editors' Pick

Video Articles

Burdastyle

http://burdastyle.com//blog/departments/sewvenirs-the-global-history-of-fashion