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Before I do anything I’d like to thank Rachel for her wonderful blog on the Ruff last week – great job!



The first time, I ventured to Ghana, a country on Africa’s Westcoast, I drew a lot of attention: little kids called me “Obruni, obruni” (white lady white lady) or ran away horrified by this strangely pale person. I was invited to my neighbour’s house, and wherever I visited people made me eat lots of very delicious food: beans, plantains, fish, maizeporridge, peanut and palmoil soup, snail, spinach, cocoa fruit, freshly plucked oranges. “No thanks I am full” was not an option. My work colleagues to whom I am greatly indebted for sharing their wisdom with me, soon solved the mystery. Food is a symbol of wealth and in their unconditional hospitality Ghanaians will serve all they have to welcome a guest.

But I think there was something more to it: I arrived overly skinny and probably looked to them, like a girl that just arrived from a rural village, who never had enough to eat, worked hard and was not particularly healthy. So my hosts, for whom a well-fed (and I mean well-fed) woman is a symbol of maturity, fertility, strength and wisdom, took it on to feed me with Ghanaian “royal jelly”, as my work colleagues called it.

Big is beautiful, not just in Ghana but in other countries in Africa: Burkina Faso, another West-African country, staged a Large Lady contest in 2003, to counter the obsession with thinness of the Miss World competition. But just as the Miss Skinny cult, this attraction for bigness has its dark downsides: girls as young as seven, with traditional thinking parents were and sometimes still are, sent to “fattening houses” where they are being force-fed to obtain the desired plump shape (and the associated health problems) – note, at least traditionally these fattening houses had the much more holistic purpose to train a girl in the tough job of marriage and being a mom.

But all this is changing, at least in South Africa: more and more young black women are dissatisfied with their body image. The reasons are deep social and cultural changes, the desire to be “modern” wearing “modern clothes” rather than the traditionally wide dresses; and a sense of emancipation to be able to decide the destiny of one’s own bodyshape, after men (in their role as fathers, husbands etc) had for centuries prescribed the ideal body shape. Even in Europe, anthropologists have related changes in body ideals away from female curvaceous forms towards more androgynous figures (for example in the 1920s and 1960s) to female emancipation.

3 Comments

  • Missing

    Apr 22, 2016, 04.07 AMby Ryan Toler

    For men body shape may also indicate their sexual characteristics, especially penis size. A big body doesn’t always mean a bigger love muscle. That is a sensitive topic for most men, which is why many try to use devices or pills to increase penis size (http://www.mhrc.cc/articles/increasing-penis-size-vs-erection-size.html). It’s a good thing that there are at least natural ways that can help boost manhood.

  • Photoge01_large

    May 9, 2009, 08.40 AMby gedwoods

    This is an interesting post, even though it doesn’t appear to have garnered much interest (or at least discussion)…. I am late contributing, I’m catching up on my blog reading… Essentially, both this blog and the next one (on large or overly thin men) are concerned with non-standard silhouettes (and how a standard silhouette is determined). This is indeed a fashion issue, silhouette being one of the main ingredients in a fashion design. I actually think you’ve “undersold” these blog postings in terms of their relevance.

    1 Reply
    • Missing

      Dec 5, 2009, 10.55 PMby geministitcher

      I agree that this blog on body shaping is totally relevant and under discussed. i sew for myself because i have a ‘non-standard’ body shape. Then again i’m a ‘non-standard’ person. The standard body shape and sizing found in ready to wear clothing, was created to make mass-produced clothing easier to mass -produce. Most people aren’t average. Part of their body may be in cluded in the average mean. So instead of thinking there is something wrong with the sizing, we’ve allowed ourselves to be dupped into believing that there is something wrong with us.

      Remember everybody, that an average(standard) is taking from a group of measurements from many dfferent bodies. So my waist is an average size 4, my athletic thighs are an average size 5 and my top is a petite 6, and my height is between petite and standard size 5. I don’t fit perfectly into anything ready made. So I buy jeans t fit my thighs and then take in the waist.

      Thank fully my mother was obsessive about me knowing the truth behind advertising and fashion as it is aimed at women. She made me aware that my body is part of what makes me who I am, and good health is paramount.

      I’ve managed to stay healthy and physically fit. to date I have beaten the high blood pressure gene in my family.So I know it’s the clothes and not me. Thank goodness she taught me how to sew!
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