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Launch of How To Event Series at Mood

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Hey Everyone!

On Tuesday, we had our first offline event in our “How To Series” on “How to Pick the Right Fabric”. The party took place at Mood Fabrics, located in the heart of New York City’s garment district. Mood fabrics is known for providing many of America’s top designers and some of the hottest celebrities and television shows with designer fabrics. Project Runway anyone? How could we not host our event here?

With cupcakes, grapes, cheese, and not to mention yards and yards of beautiful material, we gathered a variety of people to learn how to pick out the right fabric. Benedikta and Nora welcomed together about 20 people to explore the world of BurdaStyle and Mood Fabrics. Eric Sauma, the owner, lead the group throughout the store describing all of the different types of fabrics available.
The night ended with a free yard of fabric for all who attended. Both BurdaStyle members Kasia and Somwan (JJ) got to see their creations modeled by the BurdaStyle team.

We had a wide range of people attending from Design21‘s Marissa Feiberg, Mark Wieczorek, and Tara Hohenberg, to Michelle Kempner from <a href=“http://www.craftzine.com/&gt;Craftzine, (who wrote <a href:”http://blog.craftzine.com/archive/2008/07/burdastyle_launches_how_to_ser.html&quot;&gt;this articel,
Carrol Chang from GOOD Magazine, Stephanie Redlener from The Talent Business, and even Cate Corcoran from Women’s Wear Daily. The live “How To Series” will be seen on Etsy virtual lab with special help from Danielle Malveal and Christine Domanica. Check out our photos (taken by the talented Antwan) on our Flickr account! Also a big thanks to Kyla Fullenwider for setting up the event and Wira Quesada for teaching us how to pick out our fabric after deciding on your first BurdaStyle pattern!

We look forward to seeing your creations!

Voting Begins for the Sew Along MiniChallenge

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Let the games begin!

Voting is now open for our second Sew Along MiniChallenge! The polls will be open until Tuesday, August 5th at 11:59 pm. That means you have exactly one week to pick you favorite Anda Dress Variation. Anyone may vote, even if you didn’t make your own creation. Choose only 1 creation. They are split between two questions, so if your selection is not an option in the first question, skip ahead to the second question. Please do not choose one from both.

There are some incredible submissions, congratulations to all of you who entered. To the rest of you, good luck choosing!




Vote Now!

New How To series, first one with Mood!

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Hey everyone,
We are kicking off our new How To series tonight at Mood fabrics. The How To will be “How to choose the right fabric” with a run down by the owner of Mood, Eric Sauma. There will be a web cast of the event on Etsy’s Virtual Labs check it out from 6-8 pm tonight!
Best
BurdaStyle

Men's Swim Trunks Pattern

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We have a new pattern up! This one is for the boys (though they could be turned into beach shorts too). Today we give you Andrethe men’s swim trunks pattern! So all you guys relax by the pool, lounge in the sun and soak up all that is summer.

BurdaStyle at the Fashion Week in Berlin!

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Last weekend Benedikta and I were lucky to attend the 20 year anniversary of ELLE magazine in Germany amidst the Fashion Week in Berlin. We took the opportunity to discover the city and its great fashion spirit!

 

Dress code for the ELLE party was black tie – easy for us BurdaStyle girls! Benedikta wore the <a href:“http://www.burdastyle.com/patterns/show/165&#8221;&gt;Cate dress, I showed off our <a href:“http://www.burdastyle.com/creations/show/4724&#8221;&gt;Heidi Prom Variation.

 

On the first picture (taken by Roger Riedel) you see our new fun friends in Berlin: Julia Reinecke editor from the German urban culture blog <a href:“http://www.hobnox.com/willkommen.914.de.html&#8221;&gt;hobnox, Mary Sherpe, who documents Berlin street style at <a href:“http://stilinberlin.blogspot.com/&#8221;&gt;STIL IN BERLIN and blogs about all happenings and thoughts around fashion at <a href:“http://pudri.blogspot.com/2008/07/elle-fashion-star.html&#8221;&gt;pudri (both are in ENGLISH!), as well as Christina Haeussler from MySpace Germany, me, and Benedikta. The second picture shows the stage, you can see Claudia Schiffer and Karl Lagerfeld. We tried to talk to him, Benedikta even held on to his glove, but all to no avail, he couldn’t get inspired by open source sewing that quickly.

 

Also part of the week was the launch party of GLAM in Germany (our ad network that is helping us to make some money!) where our friends from the German fashion blog <a href:“http://www.lesmads.com/&#8221;&gt;LesMads Jessica Schwarz and Julia Knolle hung out as well. Julia is the new editor-in-chief of the <a href:“http://de.glam.com/&#8221;&gt;GLAM portal, congrats!

 

Benedict who films for Fashion Lab back stage at fashion shows was also present with his phone, check out what I had to say in this <a href:“http://www.fashionlab.de/2008/07/glamour-uberall-berlin-fashion-week-partys/&#8221;&gt;video (videos all in English). I also met Mahret Kupka who is behind <a href:“http://fartguide.blogspot.com/&#8221;&gt;f&amp;art

 

In the offline world, I became fan of some fun independent designer stores, walking aroud Mitte (check out <a href:“http://www.andreasmurkudis.net/&#8221;&gt;the stores of Andreas Murkudis, beautiful but pricey.) My new favorite store with affordable and great clothes is in Wedding and named <a href:“http://www.styleserver.de/&#8221;&gt;STYLESERVER. You can order online, and MUST if you visit Berlin! They carry among many <a href:“http://www.cneeon.de/&#8221;&gt;C.Neeon and <a href:“http://www.lalaberlin.com/&#8221;&gt;Lala Berlin, nice!

Summer Interns!

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At BurdaStyle we employ interns throughout the year. Before we know it they become a part of the team and a member of BurdaStyle’s everyday life. At any moment you can see interns participating in every aspect of the company, from the design and sewing to everything computers. Above you will see a photo of the Summer 2008 BurdaStyle team, with all our interns as well as our permanent and part time staff. From left to right it goes: Nora A., Nora K. (graphic design intern), Alden (Marketing and Community), Benedikta (co-founder), Kyla (our community expert), Gail (our new office help), Samantha (intern), Lucy (production and community intern), Jessie (editorial content intern), and Layla (production and content). Unfortunately Rebecca, Alba, Katie (production interns) and Hikaru (graphic design) weren’t there for the picture.
 

If you would like to be a member of our BurdaStyle team in Brooklyn, New York, please contact us!

Renegade Craft Fair San Francisco

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Hey everyone!

We had an absolute blast at the First Annual Renegade Craft Fair San Francisco. The fair took place this weekend at Fort Mason’s Pavilion. As anyone who attended can tell you, it was super busy, so busy that we didn’t realize that we were right near the Golden Gate Bridge and Alcatraz until early evening on Saturday (the jet lag might have had something to do with that too). We had great booth neighbors, positioned between CraftStylish and VenusZine. Amy of VenusZine so kindly supplied us with much needed lemonade during our time of need, and Michaela and Jessica of CraftStylish were the perfect conversationalists during the slow times. When we finally did get to stroll around we checked in with or friends from Brooklyn, Etsy (represented by Pete, Anda and their gorgeous little drool machine Sidone) and ThreadBanger (they were so busy giving away a sewing machine, we didn’t get to spend much time chatting).


 

The highlight though was meeting so many members. It really was the best feeling to have one of you come up and tell us that you love our site. It was also nice to get feedback from you, thank you for all your suggestions and know that we have taken them to heart and discussed them in a meeting yesterday. I must say California was a very welcoming city. One surprise was the temperature; having to wear a sweater was certainly a welcome change from sweltering New York. Over all a great trip, check out our Flickr page to see pictures. Thanks for stopping by our booth!

MixTape Issue 5 available for presale!

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Most of you know our wonderful Nikkishell, her great Sew Alongs and even her Mini Challenges but what you may not know (though you should) is her great craft magazine MixTape. If you haven’t been following the zine, you should. The MixTape zine talks about all the great projects that are being done, news in the craft world, book reviews, how MixTape is doing, what will be coming up next and much, much more. The 5th issue of MixTape features articles like:
 Sunny Buick Interview, Lowdown on Lino, 
10 ways to green your kids birthday, 
book reviews, 
Crafty Lady Profile “Claire” aka loobylou 
and tons more! This issue is now available for presale! So, go to the site, read the blog and catch up on past issues
or get your copy of the newest MixTape today!

BurdaStyle Writes for Etsy's Blog the Storque

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BurdaStyle has proclaimed that it is the season for fairy tales. We have trolled the pages of Etsy finding dresses fit for today’s princesses. Would you say Cinderella is emo? Was sleeping beauty a mod goddess or was she a 60’s housewife? Check out our article in the Storque on Etsy and decide for yourself.

BurdaStyle is Going Across America!

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We are so excited. As we said yesterday in our Letter From the Editors, we have big plans this weekend.

BurdaStyle will have a booth at the first Renegade Craft Fair in San Francisco. It will be July 12 and 13th from 11 am to 7 pm, at the Fort Mason Festival Pavilion. Admission is free so you have no excuse not to show up. We will have lots of goodies for all of you that stop by; really cool buttons, stickers and more. We will be there with fellow Brooklynites and friends from <a href"http://www.etsy.com/&#8220;&gt;Etsy and ”http://www.threadbanger.com&quot;&gt;ThreadBanger along with over 300 other vendors! If this Renegade is anything like the ones in Chicago and Brooklyn, it will be incredible. If you are in the Bay area shoot us an email and come stop by our booth. We are excited to meet everyone from the other coast.

All of you in the mid-west do not fear, we are not ignoring the central time zone. Nora will be in Chi town at the American Sewing Guild annual conference. It is being held at the Hyatt Regency O’Hare and it should be a bunch of fun. If you are around make sure you find her among the crowd.

Have a great night and see you this weekend (hopefully).

Happy July 4th

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Happy Independence Day, BurdaStylers! We hope you all have fun plans for tomorrow… Here in the office, we all do:

Benedikta is heading to a German birthday party in Virginia, where she will be decked out in full dirndl regalia. Nora A. will be enjoying a picnic in the mountains of Colorado. Nora K., who is with us for the summer from Germany, will be enjoying TWO traditional American barbecues. (We hope she doesn’t get a bellyache!) Alden is in upstate New York spending quality time with her family. Our awesome new intern Katie is going to a beach house in the Hamptons—fancy! Layla’s watching the fireworks at the Statue of Liberty from a rooftop in Red Hook, and Hikaru is watching fireworks against the Manhattan skyline from a rooftop in Greenpoint.

Ok, everybody. We hope you all stay safe and fun and cool this holiday weekend, and maybe you will even get a little sewing done!

Party Favors

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Last night was one of the best parties we’ve been to in some time (if we do say so ourselves). BurdaStyle partnered with Fame Game, Zink Magazine and Volkswagen on a project- This World is Yours- to encourage more thoughtful messaging in fashion. The Red Bull Space in SOHO was packed full of revelers who came out to see the work of five talented fashion photographers including:

Claire Benoist,
Michael Scott Slosar,
Harry Fellows,
Justin Tellian,
and
Jamie Chung.

The challenge given was to “transmit messages that resonate on a higher level than that of pure consumption”. In that context, each photographer interpreted one of the themes of the night: THINK, PLAY, TEACH, LET GO, and DREAM. We think they all created beautiful work. Especially, Michael Scott Slosar who used our Heidi dress Variation in his shoot for PLAY.
Over the course of the night, participants chose the message that resonated with them and BurdaStyle gave them their very own custom bracelet. If you like the bracelets, tell us, and we’ll show you how to make them for your next event. We promise these are party favors your friends won’t throw away.

Soundtrack for the evening provided by our friends Eclectic Method.

View more photos from the party are on our Flickr page.

Photos on Blogpic (from left to right)
Pic 1: Kyla, Nora, Michael Scott Slosar (Photographer), Benedikta, Alden, Play Team
Pic 2: Benedikta, Julia Allison (Model), Alden, Nora K., Nora

Taking Better Pictures

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So, some people have been wondering how we go about picking images for the home page. Basically, everyday we look through the creations page at the new uploads. What we are looking for is quality, both in the creation and in the photo.
We have some helpful hints for how to take better pictures.

- Have a nice background. Stand in front of a wall or be in your garden. Make sure when you take your picture that your dirty laundry is not strewn about the floor and you aren’t in front of a messy bookshelves. Clutter only distracts from the beauty of your creation!

- Make sure there is lighting. Don’t take a picture in the bat cave.
- Make sure you are well lit. You should be facing the light source when taking your pictures, not back lit. This allows everyone to see the creation much more clearly.
- Show your lovely face. We understand that people sometimes feel a little uncomfortable with this but it is so much easier to see the proportions of the outfit plus we want to see how happy you are with your new creation.
- Make sure the picture is clear. It’s so nice to be able to see the details and really admire the work you put into this. A fuzzy picture makes us sad.

If you want to get really fancy and edit your photos with Photoshop, use these tricks (not necessary though)

- To adjust the darkness go to Image>Adjustments>Level
- To increase the vividness go to Image >Adjustments>Hue/Saturation
- To adjust final Brightness go to Image>Adjustments>Brightness/Contrast

There are our quick tricks for taking great pictures. We look forward to seeing what you do with this!

Four New How Tos

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Hey BurdaStylers

We have four, yes four, amazing new how tos for you. Things have been a little glitchy around the site but the how tos are up and running again. Because its been a while we felt like we owed you a few. Ladies and gentlemen, your new how tos:

-Line the Charlie Bag

-Sew a Charlie Bag with Bias and French Seams

-Serge the Charlie Bag

And

-Sew the Pete T-Shirt

The first three how tos show the various ways to make the Charlie bag. One of these is bound to be the perfect fit for you depending on your skill level, resources and time. Creating a lining for the Charlie bag ensures that it wont rip when carrying your groceries or whatever else you were planning on carrying in there. By using a bias and French seams, your bag gets a polished touch. And using serger on the Charlie is a quick easy way to finish the seams…provided you have a serger.

The Sew the Pete T-Shirt how to not only shows you how to sew the Pete with a serger, it gives the long awaited size chart conversion! So if you have been wondering what S,M,L,XL means look no further than the Sew a Pete how to.

Have a good night everyone!

Wanna be creative, stop global warming and win prizes? You bet!

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Here at BurdaStyle we try to be as green as possible in our living. We bring out Charlie bags to the stores, try to refashion old clothes and up cycle old cloth. We believe in trying to reduce the impact we have on this world which is why we were so happy to hear about this project. We, along with, Craftster, Etsy, Craft: and ThriftyFun have all partnered with the climate awareness group 350.org to bring you a creative way to save the world, or at least do our part. The effort is called Creativity 350. This project aims to creatively spread the word about lowering greenhouse gasses to below 350 parts per million. Now here is where you come in.
There are two creative contests that you can enter: the Creativity 350 Craft Contest and the Creativity 350 T-Shirt Contest. Both contests are accepting submissions up to August 15th. There are tons of great prizes and this is a really great cause. Check it out and help us spread the word!

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