Happy July 4th

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Happy Independence Day, BurdaStylers! We hope you all have fun plans for tomorrow… Here in the office, we all do:

Benedikta is heading to a German birthday party in Virginia, where she will be decked out in full dirndl regalia. Nora A. will be enjoying a picnic in the mountains of Colorado. Nora K., who is with us for the summer from Germany, will be enjoying TWO traditional American barbecues. (We hope she doesn’t get a bellyache!) Alden is in upstate New York spending quality time with her family. Our awesome new intern Katie is going to a beach house in the Hamptons—fancy! Layla’s watching the fireworks at the Statue of Liberty from a rooftop in Red Hook, and Hikaru is watching fireworks against the Manhattan skyline from a rooftop in Greenpoint.

Ok, everybody. We hope you all stay safe and fun and cool this holiday weekend, and maybe you will even get a little sewing done!

Party Favors

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Last night was one of the best parties we’ve been to in some time (if we do say so ourselves). BurdaStyle partnered with Fame Game, Zink Magazine and Volkswagen on a project- This World is Yours- to encourage more thoughtful messaging in fashion. The Red Bull Space in SOHO was packed full of revelers who came out to see the work of five talented fashion photographers including:

Claire Benoist,
Michael Scott Slosar,
Harry Fellows,
Justin Tellian,
and
Jamie Chung.

The challenge given was to “transmit messages that resonate on a higher level than that of pure consumption”. In that context, each photographer interpreted one of the themes of the night: THINK, PLAY, TEACH, LET GO, and DREAM. We think they all created beautiful work. Especially, Michael Scott Slosar who used our Heidi dress Variation in his shoot for PLAY.
Over the course of the night, participants chose the message that resonated with them and BurdaStyle gave them their very own custom bracelet. If you like the bracelets, tell us, and we’ll show you how to make them for your next event. We promise these are party favors your friends won’t throw away.

Soundtrack for the evening provided by our friends Eclectic Method.

View more photos from the party are on our Flickr page.

Photos on Blogpic (from left to right)
Pic 1: Kyla, Nora, Michael Scott Slosar (Photographer), Benedikta, Alden, Play Team
Pic 2: Benedikta, Julia Allison (Model), Alden, Nora K., Nora

Taking Better Pictures

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So, some people have been wondering how we go about picking images for the home page. Basically, everyday we look through the creations page at the new uploads. What we are looking for is quality, both in the creation and in the photo.
We have some helpful hints for how to take better pictures.

- Have a nice background. Stand in front of a wall or be in your garden. Make sure when you take your picture that your dirty laundry is not strewn about the floor and you aren’t in front of a messy bookshelves. Clutter only distracts from the beauty of your creation!

- Make sure there is lighting. Don’t take a picture in the bat cave.
- Make sure you are well lit. You should be facing the light source when taking your pictures, not back lit. This allows everyone to see the creation much more clearly.
- Show your lovely face. We understand that people sometimes feel a little uncomfortable with this but it is so much easier to see the proportions of the outfit plus we want to see how happy you are with your new creation.
- Make sure the picture is clear. It’s so nice to be able to see the details and really admire the work you put into this. A fuzzy picture makes us sad.

If you want to get really fancy and edit your photos with Photoshop, use these tricks (not necessary though)

- To adjust the darkness go to Image>Adjustments>Level
- To increase the vividness go to Image >Adjustments>Hue/Saturation
- To adjust final Brightness go to Image>Adjustments>Brightness/Contrast

There are our quick tricks for taking great pictures. We look forward to seeing what you do with this!

Four New How Tos

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Hey BurdaStylers

We have four, yes four, amazing new how tos for you. Things have been a little glitchy around the site but the how tos are up and running again. Because its been a while we felt like we owed you a few. Ladies and gentlemen, your new how tos:

-Line the Charlie Bag

-Sew a Charlie Bag with Bias and French Seams

-Serge the Charlie Bag

And

-Sew the Pete T-Shirt

The first three how tos show the various ways to make the Charlie bag. One of these is bound to be the perfect fit for you depending on your skill level, resources and time. Creating a lining for the Charlie bag ensures that it wont rip when carrying your groceries or whatever else you were planning on carrying in there. By using a bias and French seams, your bag gets a polished touch. And using serger on the Charlie is a quick easy way to finish the seams…provided you have a serger.

The Sew the Pete T-Shirt how to not only shows you how to sew the Pete with a serger, it gives the long awaited size chart conversion! So if you have been wondering what S,M,L,XL means look no further than the Sew a Pete how to.

Have a good night everyone!

Wanna be creative, stop global warming and win prizes? You bet!

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Here at BurdaStyle we try to be as green as possible in our living. We bring out Charlie bags to the stores, try to refashion old clothes and up cycle old cloth. We believe in trying to reduce the impact we have on this world which is why we were so happy to hear about this project. We, along with, Craftster, Etsy, Craft: and ThriftyFun have all partnered with the climate awareness group 350.org to bring you a creative way to save the world, or at least do our part. The effort is called Creativity 350. This project aims to creatively spread the word about lowering greenhouse gasses to below 350 parts per million. Now here is where you come in.
There are two creative contests that you can enter: the Creativity 350 Craft Contest and the Creativity 350 T-Shirt Contest. Both contests are accepting submissions up to August 15th. There are tons of great prizes and this is a really great cause. Check it out and help us spread the word!

Appliqued Flower Pillows

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Hello everyone in BurdaStyle land!
Today we have an awesome how to for you! We are teaching you how to create awesome appliquéd flower pillows; these can be seen all over the Sadie dress variation. These are an easy, fun way to dress up any piece of clothing you have lying around the house. Old jeans with a big hole? Now it has an awesome appliqué. Old pillow with a stain… appliqué. You get the point. We are not the first to do how tos on this, Mirela made this how to cutout applique for sheer fabrics and baerbelborn taught us how to appliqué with stamps. By following these how tos, you will be modifying everything in sight. Have fun with this one!

Member suggested patterns

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Hi everyone and happy Friday!

The heat wave has finally broken. It’s always fun when you think of the upper 80’s as a cool day. As some of you may have noticed, we have been doing a lot of information gathering which also means a lot of sorting. We have gone through all, yes all, of the comments and suggestions left by you on the survey and put them in our idea bucket and sent them to our programmers. We are going to be keeping these ideas in mind as we move the site forward. Thank you for taking the time to write these. We have also been sorting through all your great ideas for new patterns. So without further ado here is the list of “Coming Soon” patterns suggested by you:

• Bathrobe
• One-piece bathing suit
• Hoodies
• More women’s patterns in larger sizes
• Raglan sleeve knit hoodie
• A winter coat in larger sizes
• More menswear
• Sweatpants
Men’s tee shirt
• Yoga pants
• Turtleneck sweater dress
Cowl neck tank

Keep in mind, these are not the only items that will be posted, there will be many projects and variations in between these patterns. And as a plus, whether you realize it or not, the in betweens help you grow as a sewer. By looking at the project, how tos and variations you are learning the skills to transform all patterns into your dream outfits! Have a great weekend everyone and we will be back on Monday!

Member suggested patterns coming up!

BurdaStyle badges for your site!

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Show your love for BurdaStyle! We have 6 incredible badges to choose from. We are so excited to be offering these to you. Our graphic designers have been working nonstop; just ask Hikaru and our all-star intern Nora. The badges can easily be put on you’re website, your MySpace page, your blog or any other place your heart desires!

To add a badge, follow these simple instructions:

-Choose which badge you want

-Highlight the HTML code, which can be found directly below the badge.

-Copy the corresponding HTML code (once highlighted) by going to file and hitting “copy” from the drop down menu

-Paste the code into a page on your website, or the template for your website or blog.

Voilá! Now you have an awesome BurdaStyle badge on your site. Drop us a comment telling us where you are linking from, we think it would be interesting to see.

Lalalalayla's Prom Photo

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Oh, Prom. I turn a little red, at least on the inside, when I think about Prom. To start with, I, the Anti-Prom girl, talked my way onto the Prom Queen ballot via my friendship with the Student Council kids. It started off as a joke, but then I wore a tiara and a purple dress and was disappointed when I didn’t win.

The purple dress I bought for $40 at my favorite thrift store. I probably paid another $40 in alterations. I wasn’t used to such a low-cut neckline, and my girlfriend alerted me to a nip-slip wardrobe malfunction at dinner before the boys noticed.

Senior Prom was the only big dance I attended, and I’m glad I did. I want to go to another one so I can pick a different outfit, and have someone give me a corsage again!

-Lalalalayla

Brooklyn Tee Party

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Come join BurdaStyle at the Brooklyn Tee Party! Taking place from 1-3pm on June 1st, the Tee Party is perfect for teens 12 and up. In addition to readings by authors Rachel Maude, Lauren Mechling, Emily Gould and Zareen Jaffrey, the girls from Compai, Etsy, and your very own BurdaStyle will give demonstrations on reconstructing and customizing tee shirts, so be sure to bring an old, over-sized tee to refashion! Space is limited so reserve a space by writing to: RSVP@Etsy.com. If space has filled up, don’t worry, you can join us online here: http://www.etsy.com/virtual_labs.php
We look forward to seeing you there!

Brooklyn Tee Party
Sunday June 1st
325 Gold St. 3rd floor
Brooklyn, NY
Ages 12+
Free

Brought to you by: Etsy.com, BurdaStyle.com, Compai, Delacorte Books,Little Brown and Razorbill.

NEW FEATURE ON BURDASTYLE

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BurdaStyle defeats April’s nasty onslaught and proudly presents two exciting news upfront. First and foremost: we finally, finally swept another old bug out of the system – the searching tool is now freshly greased and running more smoothly than a cat could purr. Secondly: we are thrilled to announce a new feature we added to our site: virtual post-its. Born from a minor misfortune, i.e. a burnt Talea coat, was the idea of giving the visual splendor of our users’ creation a mode of verbal expression. So BurdaStyle picks up the hint and starts dropping notes: click the “ADD NOTE” bar under each creation to tag a spot in the photo and leave your comment with it – whether you have advice, a comment or an anecdote to share. After all, every piece of self-made fashion has a story to tell – so go ahead and give it some subtitles.

Welcome Heide Grace!!

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Hi everyone! So as you know, last week we had to say goodbye to our dear friend Nayantara, this was very hard for us; but this week we get to say hello to someone new! We would like to welcome and introduce you to Heidi Grace!! Our brilliant contributor and good friend Nikkishell gave birth to a wonderful little girl on March 20th. So, congratulations Nikkishell and welcome Heidi Grace!!! All our best wishes to both of you.

In other news this week, we too have a new addition here at BurdaStyle, the Naomi Jacket!! This pattern came from Kasia’s incredible jacket pattern for a doll and ended up on one of the all time queens of the runway. You can read the full story here.

We had two contests that ended this weekend, The Sew-Along Mini Challenge and the Easter Egg Hunt. We would like to thank everyone who entered these contests. Your creations were all breathtaking and your hunting skills are unparalleled. I guess when you have an eye for detail it helps with everything! We would like to congratulate JJ again for wining the Mini-Challenge! If you haven’t checked out her winning creation, you should. And remember, keep your eyes peeled for the announcement of the winner in the Easter Egg hunt!

Keep on creating!

Love

BurdaStyle

Sewalong MiniChallenge- AND THE WINNER IS:

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Congratulations JJ! Everyday we are impressed by the work of our members and this day is no different. Her incredible “Blue plaid with Microsuede Yoke Skirt” variation of the Sidonie has won her two books: Couture Sewing Techniques by Claire B. Shaeffer and The Practical Guide to Patternmaking For Fashion Designers; Juniors,Misses and Women by Lori A. Knowles. We hope that these will inspire her to come up with more amazing creations! We had so many incredible entries into the Sew-Along Mini-Challenge, but her variation on the Sidonie skirt blew us, along with the voters, away! Though everyone’s creations were amazing, we would like to give an honorable mention to Kasia26’s “Rosy Sidonie” for coming in a close second, congrats Kasia26! We were so impressed with the imaginative ways all the members took the original pattern and changed it into something of their own. We are so proud of the BurdaStyle community and all their hard work with this! We are excited to see what creations you will all come up with next! Congratulations again JJ, it truly is an amazing skirt!

BurdaStyle meets Naomi

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In the wake of globalization, socialite’s favorite pastime is the so-called “Kevin-Bacon”-game: establish your connection to just about anyone in the world via six degrees of friendship: Shelly knows Kelly, Kelly knows Tricia, Tricia knows Molly, Molly knows god knows whom who is a cousin thrice removed to Michael Jackson.

So we tried and tested the grounds and – voila! – We are now ready to present the visible link (plus pattern) to connect any BurdaStyle fashionista with the very catwalk of fame. The story begins on a miniature scale, i.e. Bratz Doll. Member Kasia26 constructed a truly incredible jacket on a tiny doll. Once the BurdaStyle team saw her amazing design (see above) it quickly swept through the headquarters and through a little tweaking, a pattern was born.

As a milestone of BurdaStyle’s international mission in the name of DIY-fashion, where did the creation venture? What started out as Kasia’s jacket on a doll’s humble plastic collarbone, quickly made its way into a pattern and then a creation. From there it was packed in Benedikta’s and Nora’s luggage when leaving for Burda’s Digital Life Design convention. Once there, where else was the jacket to end up but on the hallowed shoulders of larger-than-life catwalk queen, Naomi Campbell! Hence, from puppet to supermodel", the Kasia Jacket has seen all scales of size and fame – and now it is your turn to suit yourself. Here is the pattern to show your friends that the Kevin-Bacon-game owes it all to you.
You can find the very fabric of Naomi’s jacket here .

BurdaStyle in the Daily News

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EXTRA EXTRA! Read all about us!

We hate to toot our own horns, but did you see the awesome article about BurdaStyle in yesterday’s New York Daily News? Well, here’s a little tidbit bit.

Nicole Lyn Lesce from the New York Daily News writes:

"Meet Brooklyn’s fix-it fashionistas
You don’t have to be Michael Kors or even “Project Runway” fan favorite
Christian to personalize your wardrobe. Brooklyn’s Burdastyle fix-it girls
share tips on how to turn your tattered old duds into customized couture."

For the entire article, click here.

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